Sherrilynne Starkie

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Webinar: PR the missing ingredient in content marketing

Sherrilynne Starkie

You’ve done your research, identified your audience, and have excellent content to promote… but it’s not getting the traction it deserves. Join me as I break down public relations’ crucial role in successful content marketing campaigns. Is your campaign missing something? I’ll be providing practical tips for great digital PR.

Content 243
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Video: content marketing conference presentation

Sherrilynne Starkie

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. events Featured Headline public relations Social Media conference speaker Content marketing engagement Sherrilynne Starkie UA Canada'

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. In fact, people will enjoy the brand experience more fully through other people’s content. Tik Tok for Business. Be On Trend. Go For Live.

Brands 273
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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. In fact, people will enjoy the brand experience more fully through other people’s content. Tik Tok for Business. Be On Trend. Go For Live.

Brands 195
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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events. Community papers are now largely filled with generic, syndicated content and semi-advertorial stories and columns. They even like to see the local advertisements. But there’s the rub.

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Top five: New features tools and services from the ‘Big Three’ (plus Pinterest)

Sherrilynne Starkie

This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. With the introduction of a new features for use on pages, events and groups we are all going to see a lot more stories in our Facebook feeds including Stories posted to Instagram and Messenger. Nov 26, 2017. Nov 26, 2017.

Features 230
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Pinterest leads Facebook in retail customer aquisition

Sherrilynne Starkie

In terms of online shopping audiences, Facebook is much larger than Pinterest by a ratio of almost four to one, however the study found that Pinterest provides a better experience for shopping discovery, purchase consideration, and deeper engagement with retailer content. Content marketing delivers sales leads.

Retail 346