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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

If users are running into too much promotional content, like “check out our new product” and “click here to get your free whiz-bang” posts, when they’re really just looking for updates from their friends, they’re going to have a bad time. Or posts that have the same content as ads. We all know Facebook has been exploding with content.

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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

Navolutions

While it is a decent way of getting the raw facts out there about upcoming events, it’s not a good way of drumming up excitement, driving likes, or getting your event information shared. Marketing-wise, the kind of content that gets attention is often funny, but it doesn’t have to be really jokey or wacky.

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What Your Webmaster Can’t Do For You

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You don’t need a PR firm to see that sponsoring an event is a good idea. If we’re talking about a one-stop webmaster – one who develops, designs, writes content, manages social media, and SEOs – then your webmaster can do a lot. Charity Links. So What CAN your Webmaster Do?

SEO 100
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SEO in 2014: Where It’s All Headed

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The biggest underlying event in SEO, across the board, was Google’s attack on keywords. Nowadays all the cool kids in SEO are talking about random affinities , targeting topics instead of keywords , and content strategies that go way beyond the keyword. Great Content” Was Split Down the Middle.

SEO 100