Mindjumpers

MAY 18, 2016

Having said this, many brands have already tried to embrace the change by posting associated content. One really interesting thing to come out of this so far was Facebook’s first ever testing of a temporary Reaction – a flower for Mother’s Day in the US (and other countries that celebrate this event in May). Value for Marketers.

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Facebook Privacy Curation Engagement 162

Mindjumpers

APRIL 19, 2012

The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Get used to post visual content in order to make your timeline look appealing. Tabs are also more limited than before.

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Engagement Facebook How To Eventful 277

Mindjumpers

AUGUST 7, 2013

Besides sending coupons, there are other ways you could use Snapchat for business; you could send sneak peaks of your product or an upcoming event. Or you could reveal behind-the-scenes pictures from events. 3 Ways To Great Social Content. Or you could arrange contests, where users would have to collect clues from your snaps.

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Mindjumpers

DECEMBER 20, 2013

Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. It’s all about visual content.

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Social Media Tumblr Mobile Smart Phone 269

Mindjumpers

MAY 16, 2013

Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Competitions: Challenge your users to generate content. This will make your products come to life. Give people a hashtag to use to that will gather all the material.

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Brands Instagram Social Networking Hashtag 260

Mindjumpers

DECEMBER 4, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Content Sharing. International news and events from abroad impact social conversations within India to a great extent.

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Activities Social Media Film Mobile 100

Mindjumpers

DECEMBER 6, 2013

Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. A content piece that has good organic reach will also be forming better in paid reach etc. Especially on mobile.

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Feed Feedly News Meme 222

Mindjumpers

APRIL 26, 2013

Relevance is thus key to break through the increasing consumption of content. When you have outlined your conversational touch points, then organize it into a conversational calendar along with events such as product launches etc. Though, the implementations of real-time content can be lost in these procedures.

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Company Overview Conversation Communities 212

Mindjumpers

JUNE 30, 2016

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This in itself is extremely valuable, considering the sheer amount of content we’re already drowning in. So where are we currently? Quality Control.

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Compete Tumblr YouTube Video 154

Mindjumpers

MARCH 19, 2012

The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. The benefits of using visual communication are many.

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Authentication Communities Feed Feedly 273

Mindjumpers

JUNE 8, 2011

Naturally, it’s not possible to predict what news that are waiting around the corner to break, but it’s possible to know that some events will gain attention within social media. E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event.

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Netvibes Social Media Tips Delicious 218

Mindjumpers

NOVEMBER 5, 2012

The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. What is quality content?

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Facebook How To Loyalty Social Media Management 275

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Use user-generated content. Send a clear message. Keep it simple.

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Engagement Facebook How To Upcoming 273

Mindjumpers

JANUARY 2, 2013

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. As Timeline allows you to post back in time, you could now enhance past events such as your founding date, events you’ve held or a launch of a product to tell your story. Facebook Timeline.

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Social Media Tumblr Instagram Privacy 237

Mindjumpers

SEPTEMBER 14, 2012

In the case of Ben & Jerry’s Nordic markets, we therefore make sure that our community managers in the respective markets translate the text of the updates and images attached as well they contribute with updates themselves based on local events or happenings. Leverage content in real time. Another key element is real time.

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Communities Brands Authentication Cost 234

Mindjumpers

SEPTEMBER 6, 2013

This way, they get pictures from different neighborhoods, events and lives representing all of Copenhagen. . Best Practise Cases Brands Contest Instagram Social Media Visual content bestpractice Branding Heineken howtoinstagram redbull visitcopenhagen' Hornslet Isenkram. How does your brand use Instagram? . Is Snapchat for brands?

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Instagram Brands Tourism Sports 272

Mindjumpers

MARCH 7, 2011

In the bottom of the screen, you use the timeline to step back in time and relive various events etc. – View photos, music, tweets, blogs, checkins, events and much more. – Search by location, people, events, time and more. – Create Stories and invite your friends to contribute their content. Try it out!

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Social Media Foursquare Travel Flickr 271

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Personalized Content is the Key. As much as our counterparts in other countries do, we consume content, but are averse to sharing.

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Social Media Trends Mobile Social Networking 100

Mindjumpers

FEBRUARY 7, 2012

First of all, Timeline will be a huge shift in the way we experience Pages and how content is displayed. But we also have to remember that most people view content in their Feed and not on the actual Page. And what will this mean for Pages?

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Facebook Feed Feedly Brands 245

Mindjumpers

APRIL 25, 2014

To deliver the right content at the right time and at the right place has become the focal point of digital marketing these past years. Ever since Oreo proved to the world that their cookie was the most versatile, brands have been attempting to reach a similar level of ‘social media nirvana’. 3: Preparation and planning.

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Engagement Tumblr Activities Communities 203

Mindjumpers

JANUARY 14, 2015

The Content Marketing Institute has for the seventh consecutive year compiled 60 content marketing predictions from thought leaders around the world. Here are some of our favorites: • Brands will recognize the role of editor as the missing link to true content marketing effectiveness. Sarah Mitchell. Julie Fleischer.

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Marketing Case Study Journal Social Media 100

Mindjumpers

JUNE 30, 2016

Live video has been something reserved only for significant occasions in the past, whether it be a big TV event or an important news story. This in itself is extremely valuable, considering the sheer amount of content we’re already drowning in. So where are we currently? Quality Control.

Compete 100

Compete Tumblr YouTube Video 100

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. Southwest tries to share “real” content on topics customers are thinking about relative to flying. -

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Airlines Social Media Collaboration Travel 232

Mindjumpers

SEPTEMBER 26, 2012

The new design is beautiful and puts large focus on visual content. Lastly, they can even message top fans: Music news site with equal focus on the visual experience and content. The platform still revolves around the creative spectre: music, art, photography and filmmaking.

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MySpace Tumblr Social Networking News 269

Mindjumpers

OCTOBER 17, 2012

The app is called Crowdit and is a window to the city nightlife that lets people explore and discover places and events while connecting with friends to see where they are and what they are doing. For the consumer it’s all about the content. Crowdit – the remote control to your nightlife.

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Mobile Brands Foursquare Eventful 272

Mindjumpers

MARCH 11, 2011

To get your fans to interact and engage in dialogue, the best content to share can often be short and catchy. Sometimes you can also comment on current events – or sometimes be a bit provocative and invite passionate debate. Interact, engage and be human. Twitter offers the same feature. Target by location or language.

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Social Media Tips How To Engagement 267

Mindjumpers

JANUARY 3, 2012

Content and Information Sharing. According to recent data shared by Facebook, there are over 900 million objects that people interact with like groups, events and community pages. An average user is connected to 80 communities and pages while 30 billion pieces of content get shared each month (blog posts, notes, photo albums etc).

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Social Media Brands Blogger Influencer 250

Mindjumpers

APRIL 12, 2011

Content customization: Having a forum on your blog niche can help to keep track of recent trends and questions that are in demand. Knowing your readers’ needs can help you to frame your content accordingly. Thus, creating content becomes easy and reachable. Top 10 Tips on Planning a Blogger Event.

Communities 222

Communities Forums Community building Blogosphere 222

Mindjumpers

FEBRUARY 21, 2014

Most of us know by now that a social media presence is all about creating a dialogue through relevant content that will engage your target audience. Stay current with any events or happenings that your brand could benefit from. In the following we will shed light on the benefits you can reap from social listening.

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Engagement Sample Samples Upcoming 226

Mindjumpers

MAY 3, 2011

Increase traffic and sales – It is possible to create viral promotional events, publicize offers or run Deals. This includes advice on integrating Facebook with your marketing efforts, making a good tone of voice and creating content that is sharable and social in nature. Build a strategy that is social by design. Make it interactive.

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Facebook Crowdsourcing How To Marketing 274

Mindjumpers

OCTOBER 11, 2010

Value in Engagement, Content And Social Media Marketing: Respect And ROI. Optimising releases – nine times out of ten when a release is picked up by a traditional media outlet, then it will appear online in some shape or form. With social media being a common feature on most client briefs, there really is no excuse not to get involved.

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Skills Social Media Blogger Embedding 215

Mindjumpers

MARCH 16, 2011

Social networks and wikis that have quickly developed an extraordinarily active multi-user community and an exceptional following of users who assist with content development. Projects related to actors, television, films and the film industry, as well as destinations that offer streaming video content. Speaker of the Event.

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Film Project Wiki Campaign 253

Mindjumpers

SEPTEMBER 5, 2012

Having a Social Media Policy or so-called “How to Safely Use Social Media Guidelines” will help your business or brand in the following way: Employees will gain knowledge on which kind of content that is allowed and not least valuable for your business to be shared.

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Policies Organization Social Media Reputation 245

Mindjumpers

NOVEMBER 18, 2010

Oxfam has made the use of social media an integrated part of their digital strategy based on the opportunities they present in terms of: immediacy, talking with a number of voices, content and community. Oxfam themselves highlight the planning aspect as they had pre-planned for such an event and knew exactly how to react in each phase.

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Social Media Conference Technorati Case Study 244

Mindjumpers

FEBRUARY 21, 2012

Well, we wouldn’t have to guess for long, because Facebook is expected to go into detail about the new pages at its first-ever fMC event , a day-long conference in New York on February 29 specifically for marketers. So we know that it is being rolled out sooner than first anticipated. Probably there would be need for an upgrade.

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Brands Facebook System Conference 213

Mindjumpers

JULY 10, 2012

The community manager has to manage the local language and it’s a core ability to know how to communicate social content on a local level. Language – When communicating in local language, the message you want to convey is easier seen and understood by users and proven to gain more engagement.

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Activities Social Media Brands Guidelines 235

Mindjumpers

OCTOBER 1, 2010

It’s easy to navigate and you find current content. Not only do they arrange contests and events, they also import people’s outfits and blog posts that mention H&M to their so-called “ Social Media Room ”. Among other things, you can go to the “Style Guide” or “H&M TV”. For what reason do they visit our page?

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Social Media Fashion Disqus Communities 279