Jeff Esposito
JANUARY 30, 2013
As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Your ideas of kick ass content might be different from theirs. So keep up to current events and share information that is timely.
Jeff Esposito
FEBRUARY 25, 2013
Oreo – for such a simple product, the company has managed to transform itself to be relevant across digital platforms and current events. Not only do they engage parents with content that they plan on showing to kids, but they also bring adults back to childhood with some of their quirky Tweets about the characters.
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Jeff Esposito
JANUARY 12, 2011
While there are still meaningful conversations and thoughts to be had, it is more difficult to see them in streams of information flooded with retweets, blog posts and event and other hashtags merely rehashing the verbatim of the speaker de jour. This often mindless and blind behavior would surely have helped Bo Peep keep an eye on her flock.
Jeff Esposito
APRIL 5, 2013
My favorite from the article is below: WWE Unveils Social-Media Smackdown for Wrestlemania – whether you like fake wrestling or not, you have to admire the way that the WWE has leveraged social media to expand the audience experience — talk about getting content marketing right. 6 Facebook enhancements you may have missed since Jan.
Jeff Esposito
AUGUST 11, 2010
Look at your fan page insights to see how frequently people share your content which can translate into shares of the contest. To avoid hairy situations when the event ends, establish clear-cut goals before launching the contest and judge the results based solely on those goals. What are your goals?
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