Harp Interactive

OCTOBER 9, 2009

Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Experiment with Flickr and/or YouTube groups to build media for specific events. Don’t fabricate this).

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

FEBRUARY 23, 2010

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Submitting to local business directories with Geo-optimized content: Top Local Search Engines, such as Google Maps , Yahoo! Local , and MSN’s Live Local.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

MAY 18, 2010

Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc. and allowing users to participate in the content creation providing higher ROI. They are interested in your content and seek out your products or services and hence are more likely to convert.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

MARCH 31, 2010

Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics. PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed. Bit.ly : Tracks click through on links to 3rd party content.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

MARCH 17, 2010

Portable Entertainment Players: Mini gaming devices and MP3 players that connect to a network and offer marketers opportunities to brand content and applications. Mobile Banner Ads : Like standard banner ads for desktop web pages but smaller to fit on mobile screens and run on the mobile content network.

Mobile 315

Mobile Types GPS SMS 315

Harp Interactive

FEBRUARY 3, 2010

These provide tweet statistics which are useful in determining the most interesting content to your followers. Provide good unique content – start conversations, chat, ask questions, and always respond to any comment on your wall…positive or negative. Create events. Try to include a link in 90% of your tweets.

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290