Direct Marketing Observations

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Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media?

Direct Marketing Observations

I have content creation fatigue and frankly I’m tired. Tired of creating content? Tired of reading the same content? Do you create content for your blog or for your company blog? I know that person is fishing for eyeballs and may be struggling for content. So will I snap out of my content fatigue?

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How to Navigate Social Media in an Era of Misinformation and Disinformation

Direct Marketing Observations

I agree, but right out of the blocks I must openly ask three questions: 1) How many of us while consuming social media content critically think about what we are reading or viewing? Opinions, facts, lies, hyperbole, and images are very much strange bedfellows and yet they are the malleable pillars that content creators rely on.

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The Difficulty in Being Interesting

Direct Marketing Observations

Why do you click on a piece of content? Beyond that, what prompts us, is the text or words in front of the content. Beyond that, what prompts us, is the text or words in front of the content. Just like the content clock or the content calendar does. Just like the content clock or the content calendar does.

Blogger 137
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Social Media’s effect on the UK riots should surprise no one.

Direct Marketing Observations

We create the content, we share the content and we consume the content-CONSTANTLY. This is the world that we live in now. WE are the media.

Hitwise 152
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This weeks #Social Media Topic: Connecting With Consumers Through Social Media

Direct Marketing Observations

If you do not make it easy, fast and safe for consumers to engage you will end up with more than 90 percent lurkers trolling your content. Curating community content to keep it safe will go a long ways for members to want to contribute and connect with greater frequency. Jake Mckee’s infamous 90-9-1 pyramid comes to mind.

Lurker 138
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

———————. Laying out the fundamental issues and challenges in a post has become an integral part of the success of our weekly events. I’ll add a couple of thoughts directed squarely at the corporate side of this discussion that relate to content, trust and brands. This week is an exception.

Industry 143
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Why Twitter Still Matters

Direct Marketing Observations

Rubber necking our way through life and content not to get involved. The Leukemia & Lymphoma Society provides information about blood cancer, research and events that readers can get involved in. The point is, a life was saved because someone sensed that someone needed help and they took action, and they used Twitter to do it.

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