Buzz Marketing for Technology

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Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. This set the stage nicely for Greg and Adam to discuss their companies success in RTM.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! I will self confess that I have ignored this one for a while.

Types 255
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Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Schedule of Events. The most popular questions will drive the discussion at the June 11 debate. 2:45 p.m. –

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Content IS your Brand

Buzz Marketing for Technology

world all you have now is your content. world – content is King. It's been a game of whoever can create the most content wins. Everyone is into thought leadership, custom content, podcasts, videocasts, community – which I think is great. In Web 1.0 But in today's Web 2.0 I used to hate hearing in the Web 1.0

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Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

So, after reviewing various mobile technologies they decided to partner Smartsy to incorporate Visual Recognition and User Generate Content into their branding and collateral to help make them more interactive and actionable. that offered insider perspectives on the competing athletes and the event itself.

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Element #3 – Events – throwing events in Facebook is easy, but taking that data and adding that to a profile isn’t. Will Facebook replace your B2B Marketing email system?

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