Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 11, 2009

Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. This will not kill the event or incentive industry.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Here’s to hoping all event marketing campains are as successful and impact a brand so successfully!

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

DECEMBER 22, 2011

Content, Content, Video: Creating content will continue to be a considerable aspect of a social media program. We’ll see more and more video as the content type of choice. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

MARCH 24, 2011

The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. All Rights Reserved.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Determine who you’ll be talking to in social media; current customers, potential customers, people who don’t know you? Be prepared to test the market, and don’t be afraid to fail. All Rights Reserved.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 22, 2011

All Rights Reserved.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

MAY 19, 2015

Puzzles and quizzes are intriguing to these people, but they get bored easily, so make sure the content matches the intelligence level. It’s also easy to identify these people based on where they go because events like TED and TEDX inherently draw early adopter personality types.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. But that in itself is a set-up for failure: Social Media often requires digital building: as you determine your goals, you’ll likely find that you’ll want to create some things.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

DECEMBER 29, 2011

Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

AUGUST 29, 2011

Having content in a single space that isn’t changing every 10 seconds has its benefits. to share content from other Social Media Club members. The “pro&# is that its a great community builder, the con is that I don’t have control over the content. I use Paper.li is to curate your Twitter list carefully.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

MARCH 29, 2011

I’ve heard stories of companies that stopped thinking of themselves as a “(insert industry here) company&# and begun to think of themselves as a content generation company. Give some thought to each post, don’t just whip one up the night before. Be ruthless. Bonus Tip: Use your words and your pictures.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

MARCH 1, 2011

I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. What I wish could be improved: Export List : I wish the lists of “unfollows&# could be exported to a spreadsheet that showed the day and time of the unfollow. That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

Of course, the content has to be compelling and interesting…but that’s another (or every) blog post. You can add Vlogging to your company’s blog when its appropriate and valuable. In 2011, I’d love to see more small businesses embrace video as a medium, because I think consumers are asking for it.

comScore 156

comScore Review Klout Marketing 156