Adam Cohen

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Engaging the Right Audience on LinkedIn

Adam Cohen

Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 239
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Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. …watching customers share and comment on really valuable and relevant content your team created. How do you define success with leveraging social media?

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Engaging the Right Audience on LinkedIn

Adam Cohen

Multinational companies can develop content strategies for engaging followers that are targeted and more relevant. Status updates about events can target the local city or region where the events are hosted.

LinkedIn 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. Social media tools provides customers new ways to hear about, research and talk about their needs.

Research 265
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I Will Not Write About Old Spice

Adam Cohen

I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials.

Badge 201