Waxing UnLyrical

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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Frank Strong tackles this question and provides tips to get the best search results from your press releases. Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam.

SEO 197
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Monday Roundup: Evaluating Content

Waxing UnLyrical

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124
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Give Your Content Marketing a Human Face

Waxing UnLyrical

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

Content 100
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5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Below are tips on how to build a network (and then maintain it!) When you are pitching the gatekeeper, make sure above all your content will help the reader.

Blogger 263
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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

A tip: pretend you have less than three days to launch your startup. My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”.

Marketing 250
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Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Remember that CEOs, engineers, doctors, lawyers, and accountants are real, living human beings too. But, that’s only true if you write boring content that sounds just like everyone else’s.

How To 100