The Social Media Incubator

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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Once the content is written, you then begin to utilize it to link to your website or blog.

Hubpages 111
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Can Marketing Lessons Be Learned From Weird Al Yankovic?

The Social Media Incubator

The artist released a music video every day for eight straight days and posted each on a different content partner’s website. On July 15, Weird Al Yankovic released his 14th album, ‘Mandatory Fun,’ and promoted it with the #8videos8days project. Weird Al’s experiment led to a debut at No.

Marketing 179
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#OMS12 in Sunny San Diego, Here We Come!

The Social Media Incubator

The Convergence of Search, Social & Content Marketing (Lee Odden & Arnie Kuenn). Local & Social: Trends & Tips for Growing Your Business (Paul Bruemmer & Chris Silver Smith). Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans!

SEO 106
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#OMS12 in Sunny San Diego, Here We Come!

The Social Media Incubator

The Convergence of Search, Social & Content Marketing (Lee Odden & Arnie Kuenn). Local & Social: Trends & Tips for Growing Your Business (Paul Bruemmer & Chris Silver Smith). Chelsea’s Schedule for Thursday’s SES Search & Social Accelerator Conference: Spotlight Session: Optimizing Humans!

SEO 100
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How Long Should My YouTube Video Be?

The Social Media Incubator

Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. Content creators need to engage Facebookers. This is a question we hear a lot as we talk with clients, and with good reason.

YouTube 132
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7 Reasons WordPress Rocks for Blogs

The Social Media Incubator

Social Media Strategist Caroline Melberg agrees with that assessment. “ WordPress offers unparalleled ease-of-use, vast amounts of plug-ins that offer the widest variety of functionality and search engine optimization benefits beyond compare – I recommend WordPress for all of our client blogs as a result. ”.

WordPress 111
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5 Writing Tips For Better School Websites

The Social Media Incubator

Do you have pages of content and are struggling with what really needs to be on the website? Streamlining content and matching it with the technology priorities is a challenge for many schools and independent districts. While your writing is important, make sure you have plenty of visual content. You are not alone.

Tips 188