Janet Fouts

OCTOBER 2, 2013

And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Content “marketing” today isn’t really marketing at all, it’s attracting people to your brand because you’re the answer girl.

Advertising 182

Advertising Content Marketing Press Release 182

Janet Fouts

JULY 9, 2010

I thought I knew quite a bit about search engine optimization until I found this nifty new tool called Scribe. Even though I optimize sites for search engines as part of my daily duties, it can be tedious and there is always more to learn. So how do you learn SEO techniques and see how it relates to your own content online?

WordPress 133

WordPress SEO Joomla Drupal 133

Janet Fouts

JUNE 6, 2017

Tips to create and monitor your brand on social media. It’s possible to bury negative items with good, useful content with a little hard work. Stay focused on what you decided your brand focus is, and let the search engines fill up on content you write, curate or comment on. Better if you don’t have to.

Brands 97

Brands Curation Reputation Social Media 97

Janet Fouts

MAY 28, 2013

Not only is it good SEO (Search Engine Optimization), but it allows you to suggest the description that the user will get when they pin that image. <meta name="pinterest" content="nopin" /> Just include that in your meta tags and Pinterest will not allow pins from that page thorugh their PinIt browser add on. WHy, why, why?

Bookmarklet 142

Bookmarklet Sites WordPress SEO 142

Janet Fouts

JUNE 8, 2011

Recently the topic of syndicating content came up in conversation. You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. You guessed it, probably not yours.

Syndication 135

Syndication Aggregator Engineering Sites 135

Janet Fouts

APRIL 29, 2013

Engineering Manager, LinkedIn. Linkedin is becoming a more vibrant place with richer content. Now with more and more content going through LinkedIn there is an opportunity to be seen as an information resource for your LinkedIn connections. Social Media Networks Social Media Tips and Tricks' LaSandra Brill Sr.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

MAY 30, 2012

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. Personally, I find Google+ useful for surfacing content that I don’t find on Twitter or Facebook. There’s been a lot of noise about Google+. Brands need to hedge their bets.

Google 133

Google Social Media Sentiment Conversation 133