How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
You've produced your content. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. Related Stories How to Create High-Quality Content Content Marketing with Your Reputation in Mind Rut-Busting Content Marketing Examples. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Less than 1/4 of nonprofits with a content marketing plan had it actually documented.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.
8 Tips for Effectively Outsourcing Your Content
Convince & Convert
APRIL 21, 2016
One aspect of a business that is particularly well-suited for outsourcing to remote workers is content marketing. Additionally, many editors, copywriters, and visual content creators are natural introverts and choose to work remotely because they dislike the 9–5 schedule, dress codes, loud offices, hierarchies, and compulsory corporate team building events come with a traditional office job.
22 Noteworthy Content Marketing Guides and Tips
DECEMBER 30, 2014
Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. Yet marketers still have many questions about content marketing strategy and tactics.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience. They also describe your content to search engines. 6.
Search Engine Optimization Tip: Effectively Adding Content to your Website
FEBRUARY 4, 2012
Content is very important if you want your website to be attractive to users and you want to rank high in the search engines, like Google. However, the volume of content that you have isn’t nearly as important as the overall quality of it. Your site will continue to be trendy and current with new content instead of becoming boring and outdated over time. Studies indicate that the top ranking sites on the search engines out there are those that have regular updates to their web pages. You have to evaluate all of it from the view of the search engines.
8 Tips for Social Video Storytelling
MAY 2, 2016
While viewers do leave, there is substantial engagement for much longer content. Longer viewing sessions tend to happen with content the viewer is already pre-disposed to care about: a documentary on a subject of interest, a training video they need in order to accomplish a task, a story from a charity they like to fund. Always hire a professional sound engineer for video shoots.
Repurpose Content with These Six Tools
APRIL 16, 2015
So, I’ve moved on to one of the most valuable marketing superpowers of all—how to repurpose content. Repurpose Content: The Content Marketing Superpower. For (busy) content marketers, I’d argue yes, because it’s the closest we can come to being Emma Watts—er, I mean, freezing time. The following six tactics are my go-to to repurpose content and reach new audiences.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. However as this talented marketer, you also know, in order to really do a great job in your content marketing this season, you’ll need to produce timely content along with this traditional holiday content. Quora.
29+ Actionable Content Writing Tips [+Examples]
JUNE 29, 2016
With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. 1. Make Your Content Actionable. This is a great way to stop readers from simply saving your content to read later.
Search Engine Optimization Tip: Adding Content to your Web Site
MAY 14, 2010
This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. They are, in fact, updated on a regular basis and contain a lot of good content on their subject.
SEO Search Engine Optimisation - Social Media
Social Media Network Marketing
JANUARY 30, 2016
We know that SEO means Search Engine Optimization. We also now that SEO is important for us to rank higher on Search Engines. Change content and share fresh content. It is very important that you deal with fresh content and have a schedule for this. You are to post fresh content practically two to three times a week. Content curation if done properly and ethically can be a very positive effort from your end that could reward you in the future. quick tip: You need to get your Site, Blog, Social Media Page on to being Indexed by Search Engines.
5 Tips for Creating Quality Social Media Content
MAY 14, 2013
But did you know the secret sauce of a successful social media presence is generating original highly shareable quality content! Publishing content that gets widely shared on social media is good for business. Once you publish highly shareable content on a consistent basis, your social media clout will rise—expanding your influence and the reach of your company. Infographics.
Search Engine Optimization Tip: Include Keywords in URLs
DECEMBER 7, 2011
You also need to find out what the leader in search engines, Google, has to say about it. That began to change though in 2005 and there were plenty of other elements that the search engine Google was basing ranks on. If your website has enough content to offer a separate segment for sub domains though then you should use them. Search Engine Optimization
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Build, tweak and optimize conversion funnels, content strategy and plans, digital platforms and more over time and that results are not achieved overnight. Check out episode 203 of the Social Zoom Factor podcast for strategies, tips and a framework to help you not only set goals, but also achieve them. Content Marketing in a Nutshell. This mindset can be good and drive results.
Search Engine Optimization Tip: Text Surrounding Links
FEBRUARY 9, 2012
Links are very important when it comes to search engine optimization. In the case above, note that “search engine” is near the actual link to Google.com. Links will be given more weight by the search engines, especially Google , when they are surrounded by optimized text. You should have links with the content of your site too such as in the paragraphs.
88 Expert Content Marketing Posts Worth Another Read
JANUARY 5, 2016
As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?
Your 16-Point Content Publishing Checklist
Convince & Convert
FEBRUARY 23, 2015
The same goes for publishing content. Here are my top 16 items to check before you push your content live for all the world to see. Content Is my title effective? Does my content have a main takeaway? ” Go back to English 101, and make sure you have a thesis for your content. Is my content useful? Is my content error-free? I love checklists.
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
Content marketing isn’t easy. Content Idea Tools. It’s not uncommon to find yourself racking your brain for killer content ideas. Portent’s Content Idea Generator. Enter a keyword or phrase and it will generate a title and also offer tips for improving the content itself: 2. Content Marketing Ideas Generator. Lack inspiration?
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. Steven Rosenbaum is the CEO of Magnify.net , a real-time video curation engine for publishers, brands, and websites. In reality, good content curation isn’t as simple as pushing a share button. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it. Content curation.
The New Model: How Google+ “Gets” Content
Techipedia: Tamar Weinberg
MAY 15, 2012
The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.
Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic
MARCH 18, 2012
find posts with no Alt tags on the images, meta tags that just weren’t well thought-out, and content and data that, while correct at the time, is now a bit outdated. Remember, the more you clean up those old posts the more they will pay you back with increased search engine traffic or organic traffic from social networks like Twitter and Facebook. Ahhhh Spring! There you go!
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Yesterday we had a nice conversation about content distribution and how to gain new readers. The comments were alive with things such as “the Internet is over-valued,” which means comments and social shares are too, and without those things, you’re losing out on important data to help guide your content. Offsite Content Marketing. Content Amplification.
10 Ways to Get More People to Read Your Content
DECEMBER 20, 2014
You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s Make your posts shareable Merely posting content doesn’t make it shareable.
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. Measurement, statistics and content between social media, website, email and online advertising overlap and are influenced by one another.
Writing tricks for content marketers
AUGUST 19, 2014
Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Copy length continues to be a point of discussion among content marketers. Related articles.
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. What I am saying is you can learn quite a lot from top bloggers on how to create engaging content that attracts a following that returns and may even care about you and your product. We get it all the time. Lose-lose.
7 Helpful Copywriting Guides and Tips For Content Marketers
DECEMBER 12, 2013
While content certainly doesn’t always end up as written words on a screen or page, it almost always starts with writing. There’s no question that attention-grabbing headlines are vital to standing out in a sea of content, but what are the best techniques for crafting them? Tips for Headlines and Copywriting. ” Tips for Writing Search-Optimized Content.
Search Engine Optimization Tip: How to Remove a Web Page from Google
JUNE 18, 2010
This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific , they should not take too much time to implement, and are meant to be directly to the point. As you can see, there are several options for removing a page from the Google search engine.
Why is your content strategy failing?
SEPTEMBER 16, 2014
It is important to understand that it is not enough to just have a content marketing strategy in place. There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. Taking your content marketing team too lightly. Often, business owners don’t take the content marketing team seriously.
Content Distribution: Eight Ways to Gain New Readers
JANUARY 27, 2015
Just when you think you have it figured out, it changes. I am often asked, “How do I promote blog posts and distribute my content?” That said, there are some good rules of thumb you can follow, particularly when it comes to content distribution. She said, “We think we have the content thing down, but we can’t figure out distribution.” told you.
Five Best Practices for Start-Up Content Marketing
DECEMBER 8, 2014
By Cristian Rennella It’s been nearly eight years since elMejorTrato launched, and from the first moment we focused on content marketing as a main strategy for our growth. But we also made lots of mistakes, which provided lessons in what not to do with start-up content marketing. Following are the five most important lessons for you to use in your own content marketing.
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
This blog post idea was shamelessly stolen from Jeff Bullas and “ 30 Tips To Make Your Company’s Blog Rock.” 50 Tips to Make Your Company’s Blog Rock. Create content for Associated Content by republishing your blog posts there (it helps with readership and news outlets will republish your content on their sites). Enjoy! Ask questions.
The One Tip That Took My Blog To New Levels. Stop Caring.
JUNE 21, 2012
In fact, it’s my 2 year blogaversary for SocMedSean, so I thought I’d take a look back at 5 years of content and processes and try to find one thing that I could share with other aspiring bloggers that would help them in their journey. Stop caring about how you rank from a search engine perspective. Start caring about content that is meaningful to you. Stop caring.
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.
Top Tips for Creating Quality Evergreen Content
MAY 31, 2016
If you’re like most bloggers, you publish a solid combination of evergreen and time-sensitive content. But what does it take to write really compelling evergreen blog content? Evergreen Content: A Definition. If you’re unfamiliar with the concept of evergreen content, it’s not hard to grasp. Of course, not every topic lends itself well to evergreen content writing.
Simple SEO Tips
JUNE 21, 2013
The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. Ideally, when people search for these keywords on the web, your site will show in the search engine rankings. Author a blog – writing a blog on your website can help your search engine ranking as well.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. The problem is, many businesses are letting their search engine optimization efforts suffer in the process. Your content will be more useful to visitors.
60 Steps for Your Content Writing Checklist
Convince & Convert
JANUARY 18, 2016
It’d be a shame if I didn’t have a detailed checklist for my #1 activity: content writing. For all my industry peers who face the daily challenge of keeping in mind all aspects of content creation, this list breaks down a content marketing process step-by-step. I bet you know all of them. Credibility – Your content is trustworthy. Concept, Content support.