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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Good headline writing has long been an art form.

Content 304
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Campaign content. Head to the Google Analytics Campaign URL builder.

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Search Engine Optimization – Position Zero and Featured Snippets

Proactive Report

By Franki Falkow, Content Director, Meritus Media. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible. Aiming for position zero in 2023. Definitions.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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How to Write Your Best Social Media Bio [+28 Free Templates]

Hootsuite

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

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Optimize Your Social Media and Make Your SEO More Social

Harp Interactive

Social Media Marketing and Search Engine Optimization work best when synergized. Businesses that employ an integrated search and social media strategy achieve greater web-success at lower cost because they amplify their message manifold simply by combining the power of organic search and viral media.

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Spring Cleaning For Your Blog – How A Little Work Can Drive Search Engine And Social Media Traffic

SocMed Sean

I find posts with no Alt tags on the images, meta tags that just weren’t well thought-out, and content and data that, while correct at the time, is now a bit outdated. you need a good tool to redirect user from an out-of-date URL to a new one, check out the Redirection plugin for WordPress.