Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result?

Data 100

Data Delicious Startup Analytics 100

Waxing UnLyrical

NOVEMBER 14, 2014

There are several platforms that want you to produce long-form content on their sites. Blogging – the physical activity of creating content – takes time. Second, if you want to maintain ownership of your content, then the safest thing to do is to publish that content on a platform you own.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

APRIL 15, 2015

I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. Assumption 1: Create content. For me this is as much a cause as it is a business play.

Communities 100

Communities Travel Metadata Content management systems 100

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. But what about SEO for news sites, particularly Google News? Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine.

News 274

News Google SEO Postrank 274

Waxing UnLyrical

APRIL 21, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. If, for example, you’re having your excerpts pulled for your site, you’d want creative copy that might not be optimized for search.&#.

WordPress 206

WordPress SEO Engineering Flickr 206

Waxing UnLyrical

NOVEMBER 2, 2011

Start putting up content – permanent content – about your business. * You now have a site that Google and other search engines can uniquely identify as you. As you set up your pages – as you plant your little sharecropping plots – make sure and point everyone back to your website site.

MySpace 194

MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

APRIL 23, 2013

and Lemmetweetthatforyou.com (Promotes sharing of site made images). Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Cohen and RedShift provide content that is effective for both customers and search engines. Images: Derry Public Library via Flickr CC 2.0

Social Media 266

Social Media Meme Flickr News 266

Waxing UnLyrical

FEBRUARY 15, 2011

Give someone else in the office (other than IT) full access to the site. While I don’t need anyone to work on strategy, project development or content planning while I’m out of the office, I do need them to handle the day-to-day (er, hour-to-hour) tasks involved with managing the organization’s blog. Schedule posts.

Social Media 188

Social Media WordPress Press Release Flickr 188

Waxing UnLyrical

JULY 17, 2013

The closest (and you might say actually fulfilling link, in terms of the activity I was really looking for) discusses digital gravestones and final memories for a site … including monthly email videos! There’s also a site called Death Switch that allows you to send secrets out via email once you have lived out your days.

Social Media 195

Social Media How To HootSuite Blogosphere 195

Waxing UnLyrical

FEBRUARY 5, 2014

The site sold a few bottles to dog owners in interesting locations, including British Columbia. Cohen is the Founder and Lead Writer at RedShift Writers, a Houston content writing company. Cohen and RedShift provide content that is effective for both customers and search engines.

Startup 237

Startup Class Eventful Retail 237

Waxing UnLyrical

FEBRUARY 7, 2013

My last day as a full-time employee was December 10 th … and I threw myself into the project that night, developing a site plan, elevator pitch and other key necessities I hadn’t had time to create while I was servicing my clients. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Project 220

Project Flickr Upcoming Meeting 220

Waxing UnLyrical

JUNE 6, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. If, for example, you’re having your excerpts pulled for your site, you’d want creative copy that might not be optimized for search.&#.

WordPress 178

WordPress SEO Engineering Flickr 178

Waxing UnLyrical

FEBRUARY 20, 2013

For example, content marketing is as much about reputation as anything else ; after all, we (organizations, or clients, or simply human beings) want people to think well of us, and to come to us for the right reasons… right? Not (just) search engines. In fact, even those who don’t think they do it, probably do.

Reputation 273

Reputation Consultant News Flickr 273

Waxing UnLyrical

AUGUST 16, 2012

Based out of Houston, TestMasters provides test preparation services for various college admissions exams (SAT, ACT), graduate admissions (GMAT, GRE, LSAT), professional engineering exams and other standardized tests nationwide. Participating in the contest has taught me several lessons as a professional content strategist: 1.

Journal 175

Journal Compete Team Klout 175

Waxing UnLyrical

JANUARY 4, 2011

With the number of dialects numbering over a thousand, these invite customized content delivery. Amrit Pal is an undergraduate engineering student at BITS Pilani in Goa, India. Get Shareaholic test Filed under Amrit Pal , Social Media | Tags: pink chaddi , social media in india , UIDAI | Comments (7) Site settings comment help?

Social Media 195

Social Media Postrank Flickr Class 195

Waxing UnLyrical

OCTOBER 14, 2010

Teach your readers to take ownership of content. Copyblogger used this book as a guide to making boring content sexy. He speculates that Gap’s new logo was not created by designers, but by “a suite full of suits&# who only focus on operations, technicalities, and pushing content. Image: Stuart Caie via Flickr, CC 2.0

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 16, 2016

Fortunately for us, there are reliable visual resources to curate content from. This is a guide on where to find visual content resources and how best to use them. Most people appreciate the credit and may even help you promote the content featuring their visuals. Pexels and Pixabay are two such sites.

Curation 100

Curation Content Strategy Repository 100

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Community building 250

Community building Tumblr Organization Communities 250

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. In order to be effective, brand content must be mapped to business objectives and be appealing. People respond to content that is: Sharable. Searchable : Search engines reward sites that deliver good quality content.

Publishing 100

Publishing Brands Communities Flickr 100

Waxing UnLyrical

FEBRUARY 28, 2012

But it is safe to say Google Plus will rank for you if you have enough content. Note that while the Pepsi main site ranked first, the plant local to me showed up with an address and map. While it might add followers, my concern is people might have an issue with having to click twice to get to the content.

Google 165

Google Tips URL B2B 165

Waxing UnLyrical

APRIL 2, 2016

It’s ripped straight from my uber-successful online mini-training, “The Social PR Launchpad,” which can be found in its entirety exclusively on my online training site, The Social PR Virtuoso™. ” “ Humanize your content !” Element #3: Content. Content is at the heart of what we do.

Strategy 100

Strategy Case Study Collaboration Communities 100