The Social Media Incubator

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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Once the content is written, you then begin to utilize it to link to your website or blog.

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How Important Is Local Search for Your Business?

The Social Media Incubator

Local search is about more than providing keywords for search engines to chew on. Beyond that even, you can obtain reviews of your product or service on sites like and many other sites where you can post content and link back to your site.

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5 Easy Ways To Reach Local Customers Online

The Social Media Incubator

Make your content worth reading and shareable. Pick the social media sites that will work for you and develop relationships with people in your local area. Local search engine optimization – People search for all kinds of things online, and a lot of what people search for is local. Even a local business. Build your list.

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How Long Should My YouTube Video Be?

The Social Media Incubator

Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. Content creators need to engage Facebookers. This is a question we hear a lot as we talk with clients, and with good reason.

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7 Reasons WordPress Rocks for Blogs

The Social Media Incubator

Social Media Strategist Caroline Melberg agrees with that assessment. “ WordPress offers unparalleled ease-of-use, vast amounts of plug-ins that offer the widest variety of functionality and search engine optimization benefits beyond compare – I recommend WordPress for all of our client blogs as a result. ”.

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5 Writing Tips For Better School Websites

The Social Media Incubator

Do you have pages of content and are struggling with what really needs to be on the website? Streamlining content and matching it with the technology priorities is a challenge for many schools and independent districts. Make your site visual. While your writing is important, make sure you have plenty of visual content.

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