Sherrilynne Starkie

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Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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Targeting Ottawa’s boomers

Sherrilynne Starkie

In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. Content marketing is king. But, communicating with zoomers can be complex.

Travel 295
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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Video Production Social networks are increasingly optimised for video content. It also explains why each is needed and they are all used.

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