Firebelly

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Stop Link Building, Write Good Content

Firebelly

.” If you’re not a search engine optimization wonk, I’ll explain it this way: Two years ago, you could win Google searches if you had more links pointing back to your site than anyone else for those same keywords. And your site will be devalued if you pull that stunt. Valuable content. Can you do it?

Content 177
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Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. We’ve had our tried-and-true algorithms and techniques busted by Google, we’ve had new algorithms and measurements introduced, which actually sent some search engine optimization professionals out of business. I don’t know why.

Content 186
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Coleman Campsite: The Original Social Networking Site

Firebelly

» July 13, 2010 Coleman Campsite: The Original Social Networking Site "We're not saying that  Facebook and Myspace got their idea from us, but we're not saying they didn't either." Digitalia | Indianapolis Social Media Marketing « 5 Fun Twitter Quizzes | Main | What the F**k is Social Media NOW?

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5 Helpful Social Search Articles

Firebelly

Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. The end game is simple, and nothing new under the sun: maximizing the visibility of relevant content for those looking for it. Here are 5 articles to help you understand social searchs relevancy to your business.

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Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. It isn’t only about bringing a high number of people to your site. People conduct over 3.5

Marketing 181
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Content Update: Stories connect Us

Firebelly

» October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. David and I hung out this week to talk content. Social media is here to stay. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on.

Content 100
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Alan K’necht: Über Thinker & SEO Brainiac: An Interview

Firebelly

Social has always been a critical part of SEO but up until recently it didn’t form part of the various search engine algorithms. This impact is only going to be further improved upon by the leading search engines. Marketing especially word of mouth marketing has always influenced the terms people search on and will continue forever.

SEO 224