Dave Fleet

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Search Engines Are A Conduit, Not A Source

Dave Fleet

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

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Trust (or Lack of it) and One-Way Social Media

Dave Fleet

While trust in digital communications is now up to the point of other media (people trust search engines more than corporate communications nowadays, for example), a one-way approach is perhaps the least suited to building trust with companies’ stakeholders.

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Trust Barometer Reveals Need For Mature Social Media

Dave Fleet

Online search engines are Canadians’ number one source for news and information about a company. Secondly, as outlined in my 2011 trends presentation , search strategies are becoming increasingly important to digital activities – not just from a content development perspective but at a strategic, cross-channel level.