Social Media Strategery

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I Started a Blog But No One Cared | Social Media Strategery

Social Media Strategery

These aren’t trivial questions – people take the time to create a blog post or add content to a wiki because of the promise of emergent collaboration. I start by sending them these eight bullets - Write interesting content. Post your blog entry, wiki content, forum thread, etc. How do I get people to read the blog?

Gov 2.0 125
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Create Content for Humans, Not Machines

Social Media Strategery

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. The content marketing revolution was upon us!

Content 50
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The Public Doesn't Need to Know What Gov 2.0 is, But They Do Need.

Social Media Strategery

You people in DC sure are talking a good game – trotting out your iPhone apps , Twitter feeds , blogs , and wikis - and I suppose I should care about those things, but in reality, I haven’t got the slightest clue why any of that matters to me. We suggested aggregating highly valuable content into a mobile app.

Gov 2.0 119