Adam Sherk

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Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. E-mail newsletters and RSS feeds.

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. There hasn’t been a major payoff for editorial content yet but with digital activity increasingly moving to mobile this is an important opportunity to take advantage of.

SEO 100
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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. A good way to enhance Facebook Pages is by using Static FBML to customize tabs for an improved visual experience and greater functionality. What Horrible Things Did Time Magazine Do in 1964?

News 181
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Google Social Search: Are You in Your Target Audiences' Social.

Adam Sherk

by Adam Sherk on October 29, 2009 This week Google unveiled Google Social Search , an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. If not how do we get there? Related posts: Does Google Want Brands in Your Social Circle?

Google 109
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NBC Targets Local Markets on the New Digg

Adam Sherk

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166
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News Sites: Tame Your Blog Tags

Adam Sherk

Unfortunately The Huffington Post’s success with search engine visibility has created a “HuffPo effect” in which other news organizations try to copy their blog formula. But search engines don’t need 10+ different paths to the same content, and over-linking to a vast number of tag pages makes poor use of a site’s of internal link structure.

Sites 112
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Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

Most news sites have an official Facebook Page now, with the typical approach being to add a daily stream of links to new content while promoting site features, apps, feeds, etc. in the sidebars and subpages. What Horrible Things Did Time Magazine Do in 1964?

Sites 238