Sherrilynne Starkie

AUGUST 19, 2014

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. Good headline writing has long been an art form.

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Content Marketing Engineering Wikipedia 304

Proactive Report

JANUARY 4, 2023

By Franki Falkow, Content Director, Meritus Media. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and seen by as many of your target audience as possible. Create content Google favors for featured snippets.

Engineering 59

Engineering Features SEO FAQ 59

Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

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B2B Strategy Tips Content 93

Dave Fleet

DECEMBER 21, 2011

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

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Engineering Review Sites News 271

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

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Campaign Content Upcoming Authentication 88

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. For example, check out the Moto Machines Instagram profile.

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Social Media Tips Marketing UGC 223

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

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Content Newsletter Research Tools 126

Jason Yormark

JULY 19, 2012

In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. More information about Matt can be found below. With this in mind, I think it’s important to look at some statistics to better understand why search engine optimization is so important.

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Engineering Paid Search Directory Hubspot 246

Buffer Social

OCTOBER 16, 2023

What is realistic, is niching down – that is, pick a topic (or set of topics) and build your content around them. With content pillars. I’ve written about content pillars before and wanted to bring my systems and thoughts to the Buffer audience. What is a content pillar? What is a content pillar?

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Template Templates Social Media Content 102

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Start by selecting two to five competitors.

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Template Templates Examples Social Media 52

Writtent Blog

JUNE 29, 2016

With so much content already out there, content writing that stands out and convinces readers to read your blog over someone else’s is difficult. Here are 29+ actionable content writing tips to help you, along with examples, statistics, and quotes. Make Your Content Actionable. Read your content aloud.

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Examples Tips Content Hubspot 97

Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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Consultant Social Media Content Marketing 268

Buffer Social

JUNE 21, 2023

YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do?

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YouTube Content How To Survey 110

Sprout Social

OCTOBER 11, 2022

However, many advocacy initiatives are informal side projects. Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. The pillars of a content strategy for employee advocacy platform. As one marketer said, “You need a lot of content to support a program.

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Strategy Content Curation Press Release 130

Buffer Social

JUNE 8, 2023

We’re firmly in the Information Age, which means we can have 25 synonyms for a word within seconds and get a boatload of facts about anything else we can think of with the tap of a touchscreen. Have ever taken a firehose of information and distilled it down to just a few drops? That’s been my challenge.

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Team Features Organization Questions 67

Sprout Social

APRIL 7, 2021

Likes, shares and follows tell us a lot about what kind of content lands with our audience. According to this rule, only 1% of social media users create content, 9% share, Like, and comment on that original content. There’s a difference between creating popular content and effective content. Click through rate.

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Social Media Content Lurker Metrics 133

Ignite Social Media

APRIL 16, 2019

In our digital age, the road to consumer’s dollars is paved with good content. As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. Awareness Content for the Customer Journey.

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Content eBook Research Engagement 143

Convince & Convert

DECEMBER 15, 2023

You rank higher on search engine results, which drives more clicks to your profile and content. At the core of SEO is directing the audience towards the most relevant content, businesses, and individuals. The SEO of search engines and social media matter equally in creating a trustworthy brand identity.

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SEO Social Media Strategy Hashtag 154

Bill Hartzer

SEPTEMBER 2, 2013

You do NOT have to pay for search engine submission services. There are still companies out there that are selling scamming others with a search engine submission service. But, in fact, if you look at it closely, it’s only a search engine submission service for $75 per year. Google says that it is free.

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Engineering Domain Name URL Sites 116

Sprout Social

MAY 10, 2019

By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own.

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YouTube Strategy B2B Marketing 111

Social Media Strategies Summit

JANUARY 23, 2023

It turns out three clear, safety-related reasons informed it. Any content we create, any conversations we have, if they don’t fit within this purpose and this manifesto, then we don’t do it,” he says. The agency created them in 1966 to help engineers check the condition of pavements across the province.

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Transportation How To Posterous Team 196

VEED Grow

AUGUST 13, 2020

In this blog post, you learn: What onboarding videos are and why they are important The 3 main types of onboarding videos Ways to effectively use onboarding videos 5 examples of onboarding videos that rock Here we go! So naturally, your new hire should already have the right content to educate themselves on what’s expected of them, right?

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Examples Video Tips Process 52

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals.

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Influencer Brands Privacy Policies 288

Sprout Social

MAY 4, 2023

Table of contents: What are LinkedIn Groups? Examples of successful LinkedIn Groups What are LinkedIn Groups? For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. Here’s a good example from Search Engine Land.

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Groups Groups LinkedIn Microsoft 127

Keyhole.co

NOVEMBER 6, 2022

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Best of all?

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Tools Social Media Sentiment Price 52

Mindjumpers

AUGUST 27, 2010

Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. For example, are you sure that the keywords you are using are the most commonly searched keywords that pertain to your industry? These words are their content tag words. They are true indicators of your search topic.

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Engineering Social Media Alterian Tag Cloud 171

Sprout Social

FEBRUARY 8, 2024

To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions. For example, monitoring competitive benchmark data can help you set realistic goals and metrics. You can also consider replacement competitors.

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Comparison Analysis How To Sentiment 107

Sprout Social

AUGUST 8, 2023

Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok. SEO stands for search engine optimization. For example, this article is an example of a piece of content optimized for traditional SEO. Let’s get started.

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SEO How To Hashtag Engineering 92

Oktopost

SEPTEMBER 12, 2023

Intent data is information about the online behaviors of your prospects and evaluates their interest in purchasing your product or service. Zero-Party Data Zero-party data is information that online users voluntarily provide to businesses. But there’s a whole pool of information sitting in silo that is invaluable to your strategy.

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Data B2B How To Metrics 127

Razor Social

OCTOBER 23, 2018

Creating really good quality content on a consistent basis is hard work. And…creating content that is going to perform well for you in the search engines is even harder. The amount of content produced is growing all the time. Let’s take this post as an example. Why am I writing about content optimization?

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Content How To Social Graph SEO 94

The Realtime Report

MARCH 7, 2017

The First 5 Steps To Improving Your Digital Content. If you’ve spent any amount of time in the search engine optimization industry then you’ve heard the phrase “content is king.” ” Users are demanding higher quality content and search engines are adjusting their algorithms to deliver up the best of the best.

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Content Nielsen Patterns Mobile 121

Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. AnswerthePublic Price : Free with limited access. ChatGPT Price : Free (for now).

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Process Tools Content Price 109

Bill Hartzer

JANUARY 12, 2011

When it comes to optimizing your web site for the search engines , search engine optimization, there are a lot of things that you can do that will hurt your search engine rankings. In fact, there are literally hundreds of different factors that come into play when it comes to search engine optimization. Duplicate Content.

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Engineering Press Release URL Domain Name 154

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

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Analysis Sentiment Marketing How To 102

Bill Hartzer

MAY 14, 2010

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. How Do You Create Content? How do you create content?

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Engineering Sites Tips Widget 98

Buffer Social

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. Here’s how to get started with optimizing your TikTok content for search. Watch out Google: TikTok is coming for your crown! What is TikTok SEO?

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SEO Hashtag Engineering Guidelines 97

Buffer Social

JUNE 9, 2023

We initially wanted to leave the Content Writer role open for two weeks to receive applications but decided to shorten it to one week because of the incredible response we received. In the end, we had 1,518 applicants for the Content Writer role in one week. Y/N) If yes, what did you use Buffer for?

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Applications Content Sample Samples 69