Jon Loomer

JANUARY 22, 2024

We need an alternative when we have content that we want people to consume — and not another immediate bottom-of-the-funnel action would be expected. Because of that, the YouTube video is embedded at the top of the post and there’s a short blog post below it. This is my life, actually.

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Embedding Eventful Cost Issues 164

Jon Loomer

OCTOBER 4, 2023

I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more. I’ve created custom events for many actions that provide signals for deep engagement with my content.

Eventful 185

Eventful Conversation Embedding URL 185

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

Conversation 88

Conversation Video Tips Embedding 88

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

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Content Newsletter Research Tools 126

Devumi

AUGUST 5, 2014

In part one of our “Improve YouTube Adsense revenue” series, we looked at the videos you’re producing and the ads themselves. Here in part two of our efforts to help you improve the YouTube Adsense revenue that you’re getting, we’ll looks at your YouTube channel, and what sort of marketing you can do off YouTube to drive traffic.

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Adsense YouTube Marketing Video 84

Proactive Report

OCTOBER 7, 2011

Andy has some excellent video tips in this post: Since 2007 YouTube videos have had the great benefit of being able to influence the search engine results on page 1 of Google. Closed Captions have been around on YouTube for years, they are by all accounts one very old YouTube feature, yet so many videos lack them.

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YouTube Tips Embedding Marketing 98

Jon Loomer

MARCH 20, 2023

One consideration here is the amount of content that may appear below the body of your content. It’s possible that, especially due to comments, the amount of content below your post will be variable. Did the visitor scroll through the page? You can create a custom event that triggers off of the vertical scroll depth.

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Eventful YouTube Embedding Course 176

Jon Loomer

SEPTEMBER 15, 2022

Facebook offers some metrics like Result Rate and Conversion Rate Ranking, but they don’t provide a rate for the number of Conversions compared to View Content, for example. Watched a YouTube Video. I also measure media plays (podcast player or embedded YouTube video), internal link clicks, time spent, and scroll depth.

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Metrics Examples Facebook How To 214

The Social Media Incubator

MARCH 6, 2014

A feature commonly used by YouTube and Twitter, the embed code allows users to grab the image and embed it into a post for free use. Have you noticed ads on an embedded YouTube video before? That capability comes with any embedded content. Getty has incorporated an embed code for their images.

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Embedding YouTube Price Tips 170

Buffer Social

OCTOBER 23, 2023

Threads Facebook Post Display & Branded Content Tags Threads is integrating with Facebook by displaying posts and testing branded content tags, expanding its reach and advertising potential. Explore Threads' growing interconnectivity with other platforms to amplify your content visibility.

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News Social Media Airlines Collaboration 71

Keyhole.co

OCTOBER 16, 2023

Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. They foster genuine connections with consumers, seamlessly blending tradition and innovation — a testament to their marketing prowess.

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Strategy Social Media Loyalty UGC 69

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing Overview 213

Convince & Convert

JANUARY 19, 2014

This is most egregiously true in a category where the transactional stakes are often the highest: business to business marketing. Now 90% of it has swung to marketing. Annotations are words or phrases embedded in videos that serve as a call-to-action, and sometimes provide a direct link to other videos.). tweet this ).

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B2B Hubspot Marketing Embedding 143

Hootsuite

JANUARY 18, 2024

Often, these views are provided by bots that can’t engage with your content otherwise. They also skew your data, so you can’t use it for any actual insights into your content. If you’re trying to build an audience or monetize your content, buying them isn’t the answer to how to get views on reels. YouTube certainly does.

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Instagram HootSuite Hashtag Embedding 92

Buffer Social

NOVEMBER 21, 2018

Here at Buffer, we think a lot about visual content. We’ve explored tools that help anyone create visual content. But there’s one question we get asked quite often: Where can you find free images that are high quality and cleared to use for your blog posts or social media content? Free Images. Getty Images.

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Sites Public Domain Creative Commons Embedding 111

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

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Influencer Marketing Nielsen Authentication 115

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. In this article, we’ll take you through the trends to look forward to and be aware of in 2022 to help you ace the social media marketing game. Trends to Watch in 2022.

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Social Media UGC Marketing Influencer 52

Techipedia: Tamar Weinberg

APRIL 17, 2012

Surely, video marketing must be really expensive, time consuming, and technical? Even on a limited budget, if you plan well, maximize your resources and invest some creative energy it is possible to build a video marketing campaign that will take your business to the next level. Market your video. Set up a YouTube Channel.

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Video Strategy Marketing How To 178

ProBlogger

FEBRUARY 20, 2017

Here are seven reasons why everyone needs to incorporate video into their marketing strategy, and the sooner the better. Bloggers, entrepreneurs and business owners have to realize that implementing videos into their content marketing strategy is the way to go. In fact, 1.47 It Increases Traffic. It’s Easy to Share.

Video 54

Video Strategy Content Marketing 54

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Kikolani

OCTOBER 15, 2012

One of the best ways to interest readers in your blog is by using video, and specifically video marketing. Why will video and video marketing make a difference to your blog? YouTube is the second largest search engine, just behind Google. So what’s the deal with video marketing? Performative content.

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Video Marketing Embedding Engineering 119

Waxing UnLyrical

JULY 11, 2011

In addition to the video embedded here in the post , I’ll offer some additional tips, guidelines and rules of thumb that I’ve found to be quite helpful in my vlogging experience. That goal should dictate your content. Whatever “it” is, that becomes your content. Four Ways to Use YouTube to Your Advantage. I say, “Yes!”.

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Embedding Vimeo YouTube Flickr 225

Twist Image

NOVEMBER 21, 2014

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. It''s insanity.

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Marketing Apple Mobile Advertising 98

Small Business Mavericks

SEPTEMBER 26, 2012

Forget video marketing as inbound link building. These are simple, easy-to-implement ways you can use videos to increase the on-page optimization of your website and your YouTube channel, but mostly your website. Embed videos on your website - Google indexes embedded videos and sends traffic directly to those embedded videos.

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SEO Video Embedding YouTube 105

Convince & Convert

JULY 15, 2014

I of course have this blog, Convince & Convert , but our amazing cast of guest contributors are doing such a great job of producing top-flight content that I only write here once a week or so. Plus, with my travel schedule, I needed a way to create short-form content on-the-fly. You can view and subscribe on YouTube.

Social Media 159

Social Media Tips Embedding iPhone 159

Mindjumpers

SEPTEMBER 15, 2010

If you click on a tweet you’ll get a detail pane on the right side of your timeline that shows more details of the tweet; such as embedded media. Media You can see embedded media without leaving Twitter such as YouTube videos, Flickr pictures and live streaming from Ustream and more.

Twitter 174

Twitter Ustream Embedding Policies 174

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Generating an affordable marketing stream.

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UGC Content Instagram Hashtag 60

agora pulse

JUNE 4, 2019

That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. Plus, studies show that uploading videos directly to Facebook will give you 86% higher reach than posting a link to your video from YouTube or another hosting platform. Allow Embedding.

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Publishing Video Facebook Embedding 161

Hootsuite

JULY 28, 2022

Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following! Patreon is a membership platform that allows creators to run a subscription service for their content. Writing (17%).

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Vimeo URL HootSuite Types 106

Jon Loomer

OCTOBER 5, 2017

If you’ve been following my Facebook page or content lately, you know that I’ve been experimenting with something very different for me: Short Facebook videos. I created tutorials on YouTube for a while. My goal is to create content efficiently. A different way to consume content. Background: I Hate Videos.

Video 154

Video Facebook YouTube Publishing 154

Rebekah Radice

APRIL 30, 2018

And that’s where the power of influencer marketing comes in. Still not sure if influencer marketing is right for your business? The Case for Influencer Marketing (and How it Will Change Your Business). Influencer marketing is one of the most effective ways to get it. Subscribe to Brand Authority Podcast in iTunes.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Jon Loomer

JANUARY 19, 2022

USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. I’ve previously written about how Facebook could very easily allow advertisers the ability to target people based on more granular interactions with Facebook content. Video View Custom Audiences. Instagram Account Custom Audiences.

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Facebook Instagram Advertising Engagement 207

ProBlogger

AUGUST 8, 2012

The reality is that Pinterest is a phenomenal tool for retailers, but if you’re a blogger or content marketer who uses words more than pictures, generating buzz using Pinterest may not be as easy. But once I realized I could promote my YouTube videos on Pinterest, everything changed! Grab your YouTube embedded link.

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YouTube Video Embedding How To 47

Buffer Social

JULY 24, 2023

The uncannily accurate recommendations are powered by an algorithm that delivers hyper-relevant content that’ll make you wonder if they’re tracking you. Decoding the TikTok algorithm TikTok's 'For You' page, often abbreviated as FYP, has undeniably transformed how we consume content. Why is it so accurate?

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How To Film Collaboration Hashtag 75

Pixlee

AUGUST 16, 2021

Video marketing has been on the rise for a while now. Brands can utilize user-generated content in shoppable videos, where users can watch other customers use a product and are able to immediately shop the product. User-generated content can be used by brands on TikTok by posting customer videos experiencing a product.

Trends 52

Trends UGC Authentication Instagram 52

Pixlee

FEBRUARY 14, 2022

TikTok’s meteoric rise has left marketers scrambling to figure out how to harness the platform’s power to their advantage. With unprecedented speed, we’ve seen TikTok secure an influence on the world — surpassing even Google and YouTube in reach. To reiterate, the first ~100 people who see your content will decide its fate.

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Analytics Statistics Activities Data 85

Ari Herzog

JULY 22, 2010

Longtime readers know I receive too many email marketing pitches, and most of them suck because they lack personalization. What do you think about creating social media & marketing content by creating mashups like YouTube+Twitter or YouTube+Amazon? Arun Chikyarappa bucked the trend. Stop Diluting Social Media.

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Mashup Embedding YouTube Hosting 133