Sprout Social

JULY 19, 2023

Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Some of our highest performing videos are embedded in blog articles.

Conversation 89

Conversation Video Tips Embedding 89

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. In these cases, predictive analytics are a necessity.

Conversation 161

Conversation Video Content How To 161

Sprout Social

SEPTEMBER 11, 2023

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. What is natural language processing?

Process 110

Process Sentiment Analysis Applications 110

Adam Sherk

AUGUST 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Great Example of a Multimedia News Article from ESPN.com by Adam Sherk on August 14, 2009 Recently I wrote about the importance of including meaningful content in videos embedded in press releases.

Examples 102

Examples News Press Release Embedding 102

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement. Anything you can do to optimize your channel performance is a plus. The Realtime Report.

Analytics 142

Analytics YouTube Video Embedding 142

Waxing UnLyrical

JUNE 22, 2016

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

Content 128

Content Apple Drupal WordPress 128

Adam Sherk

OCTOBER 28, 2010

Monitoring search trends and hot topics for keyword targeting and content ideas is a common practice among publishers these days. For publishers that focus on evergreen content such as lifestyle topics the available trend data is much more limited. In going through 6-8 embedded news results in most cases the answer was no.

Trends 114

Trends Embedding Content Patterns 114

Convince & Convert

MAY 20, 2016

You may just be getting the hang of this whole content marketing thing, where you are trying to provide value by educating your prospects instead of telling them about your products and services. But that’s not where I’m going with our content. No matter what kind of content you are writing, there is room for some creativity.

Content 115

Content Education Embedding eBook 115

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. In these cases, predictive analytics are a necessity.

Conversation 101

Conversation Video Content How To 101

Ignite Social Media

JULY 5, 2023

In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand. For example, starting with a “crawl” might be just setting up and optimizing a social media account.

Social Media 91

Social Media How To Authentication Embedding 91

The Social Media Incubator

MARCH 6, 2014

That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example. Have you noticed ads on an embedded YouTube video before? That capability comes with any embedded content. Getty has incorporated an embed code for their images.

Embedding 170

Embedding YouTube Price Tips 170

Pixlee

APRIL 11, 2019

Most digital marketing tactics ecommerce brands are using in 2019 can be improved with user-generated content (UGC). When digital marketing tactics are executed well with user-generated content, they offer a powerful advantage to traditional content. Airbnb shows off some luxury experiences through community content.

UGC 65

UGC Content Retail Marketing 65

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Social Media Marketing

MAY 20, 2019

This is just an example to show how impactful Facebook is as a platform. That is one reason why brands and marketers are actively embedding Facebook feeds on their official websites to exploit this marketing superpower of Facebook for benefiting their online business. It gathers and displays social media content from all platforms.

Feed 102

Feed Feedly Tools Aggregator 102

Sprout Social

OCTOBER 22, 2019

You have a couple of options for embedding on WordPress using either the plugin route or a manual process. Using a plugin makes the process a bit more automated and the social network itself offers numerous options to choose from, including: Embedded Posts: This allows you to easily embed public posts on your site. Use Embedded Posts.

Sites 79

Sites Features Embedding Facebook 79

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. The one thing that hasn’t changed, though, is the static nature of the content we create.

Reputation 143

Reputation Content Curation Storify 143

Devumi

SEPTEMBER 5, 2014

Taking advantage of YouTube and Vimeo video marketing should be your next step after mastering written content. YouTube and Vimeo video marketing: Rise the Next Wave of Content Marketing. The best examples of YouTube and Vimeo video marketing all present a regular host to the audience.

Vimeo 87

Vimeo YouTube Video Marketing 87

agora pulse

JUNE 4, 2019

That’s because Facebook video publishing is a great way to make visual content, get more engagement with your users, and have some fun, too. For example, I have used these to share photos from an event in progress. Allow Embedding. Another way to get more people to see your video is to allow embedding.

Publishing 161

Publishing Video Facebook Embedding 161

Razor Social

DECEMBER 13, 2017

Like most marketers today, you probably spend a lot of time producing quality content for your website and your blog. After all, content is at the heart of inbound and it’s what attracts people to your website and your business. But what happens when someone shares your content on social media sites? Facebook Pixel.

Social Media 105

Social Media Social Graph URL Embedding 105

Waxing UnLyrical

MARCH 15, 2018

Examples of natural partners include Nestle and Feeding America, DuPont and its STEM education initiatives, or P&G’s Children’s Safe Drinking Water program. Here’s an example touting Colorado Gives Day. Doing so allows associates to focus on content versus mechanics in the middle of the crisis situation.

Badge 175

Badge Embedding Forums Mobile 175

Sprout Social

JULY 20, 2020

Recent YouTube statistics tell us that more and more viewers are discovering content via search. For example, let’s say you’re a fashion YouTuber interested in making a video about distressed jeans. Now, let’s highlight how to take your keyword ideas and integrate them into your content. Descriptions.

SEO 134

SEO YouTube Video How To 134

SocMed Sean

DECEMBER 26, 2018

The key, though, is to consider the pros and cons and determine whether the effort of translating content will deliver the results you’re looking for. If you are a blogger looking to expand your audience, translation of your existing content might have crossed your mind. …and who doesn’t love more traffic?

URL 235

URL SEO WordPress Google 235

Buffer Social

JULY 24, 2023

The uncannily accurate recommendations are powered by an algorithm that delivers hyper-relevant content that’ll make you wonder if they’re tracking you. Decoding the TikTok algorithm TikTok's 'For You' page, often abbreviated as FYP, has undeniably transformed how we consume content. Why is it so accurate?

How To 75

How To Film Collaboration Hashtag 75

Keyhole.co

OCTOBER 16, 2023

Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. Let’s deep dive into what makes Coca-Cola’s content marketing strategy stand out: 1. For example, the Jonas Brothers have been touring.

Strategy 69

Strategy Social Media Loyalty UGC 69

Pixlee

FEBRUARY 14, 2022

As your brand determines what content to post to TikTok, you’re also asking when to post it. The truth is, there’s no one answer, depending on your content, target audience, and when they’re awake. To reiterate, the first ~100 people who see your content will decide its fate. So When’s the Best Time to Post on TikTok?

Analytics 85

Analytics Statistics Activities Data 85

Pixlee

MARCH 15, 2021

For example, a 20% open rate is considered decent while a 15.11% conversion rate is fair. #2 2 Review Email Content Creation, Automation Workflows, And Their Parameters. While analyzing your email content, you should also pay attention to preheader text. Includes distinguishable content blocks. Alt text is embedded.

Template 83

Template Templates Embedding Metrics 83

Jon Loomer

JANUARY 19, 2022

USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. The greater engagement rates can give advertisers targeting capabilities to reach people who provided clear buying signals based on watching a product video, for example. Video View Custom Audiences. Facebook Engagement Custom Audiences.

Facebook 207

Facebook Instagram Advertising Engagement 207

Sprout Social

MARCH 29, 2021

And with these brilliant Facebook campaign examples from big brands in mind, you can roll out your own campaign that totally slays. The brand leveraged its rich influencer network and customer-generated content to create a campaign driven by real women, for real women. Can't stop, won't stop! ?? Owlet Baby Care.

Campaign 142

Campaign Facebook Influencer Embedding 142

Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . 7 Best Practices for Marketing with User-Generated Content.

UGC 60

UGC Content Instagram Hashtag 60

Convince & Convert

FEBRUARY 21, 2012

Guest post written by Rocky Walls , who has more than 10 years’ experience in digital content creation. It’s no secret that embedding videos on your blog post is a great way to attract readership and conversion. For example, a good video blog post title would look something like: “(VIDEO) A Private Tour of Our Offices.”

Video 128

Video Embedding Newsletter YouTube 128

Buffer Social

OCTOBER 9, 2023

YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. Through your analytics.

Analytics 85

Analytics YouTube Overview Metrics 85

BeingOptimist

MAY 17, 2022

But what email content can drive traffic to an e-commerce site? These include, for example: Password reset requests. For example, emails such as cart abandonment emails and product offer emails are behavioral trigger emails. Examples of marketing letters: Messages about sales and promotions. Letters with various advice.

Organization 52

Organization How To Discount Marketing 52

Sprout Social

DECEMBER 10, 2018

The greater your Instagram reach, the more eyes you can get on your brand’s visual content. Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way. In this guide, we’ll delve into exactly how you can squeeze more out of your Instagram content both on-platform and off.

Instagram 101

Instagram Hashtag Embedding Feed 101

Buffer Social

NOVEMBER 21, 2018

Here at Buffer, we think a lot about visual content. We’ve explored tools that help anyone create visual content. But there’s one question we get asked quite often: Where can you find free images that are high quality and cleared to use for your blog posts or social media content? Free Images. Getty Images.

Sites 111

Sites Public Domain Creative Commons Embedding 111

Adam Sherk

AUGUST 24, 2010

This gives publishers the opportunity for greater exposure to users looking for content from their specific site (and who may not be familiar with the “site:” search operator). But do the expanded results apply to the embedded news and video listings in the SERPs?

News 113

News List Google Embedding 113

Hootsuite

JULY 28, 2022

Or maybe you’re tired of social media algorithms hiding your content from even your most dedicated followers. Enter Patreon, a platform that makes it easy for content creators to monetize their online following! Patreon is a membership platform that allows creators to run a subscription service for their content. Writing (17%).

Vimeo 106

Vimeo URL HootSuite Types 106

Mindjumpers

SEPTEMBER 5, 2012

Having a Social Media Policy or so-called “How to Safely Use Social Media Guidelines” will help your business or brand in the following way: Employees will gain knowledge on which kind of content that is allowed and not least valuable for your business to be shared. These processes may involve everything from timing to tone.

Policies 245

Policies Organization Social Media Reputation 245