Sprout Social

JUNE 1, 2022

From putting an organization on the map to churning out revenue, marketing functions each play a unique role in an organization’s larger goals. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Lifecycle marketing.

Team 116

Team Marketing Collaboration Hubspot 116

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

Newsletter 219

Newsletter Project Aggregator Team 219

Buffer Social

NOVEMBER 23, 2019

Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best content they discover—perfect for you to read, to buffer , and to share with your social media audience. There are a ton of great newsletters to choose from … almost too many. Simple as that!

Newsletter 52

Newsletter News Resources Project 52

Writtent Blog

MAY 20, 2013

Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Learn more about the Aweber newsletter builder here.

Newsletter 103

Newsletter Template Templates Hosting 103

Oktopost

MARCH 4, 2024

In this highly competitive and saturated market, SaaS companies must continuously meet their KPIs, drive customers down the B2B funnel, and ensure they stand out from their competition. 60% of B2B SaaS companies reported their biggest marketing problem is a lack of time and resources. What is B2B SaaS Marketing?

B2B 62

B2B Strategy Marketing Case Study 62

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Conversation 161

Conversation Video Content How To 161

Pam Moore

MARCH 30, 2020

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize.

Organization 78

Organization Content How To Marketing 78

Mindjumpers

SEPTEMBER 9, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation A seemingly minor aspect of the social media marketing plan is drafting a social media policy and training your employees. First, why do you draft such a policy? That’s OK, learn, adapt, improve and evolve.

Policies 186

Policies Education Social Media Marketing 186

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even as marketers we know that conversion is just the desired end result and not the whole journey. We need a complete content funnel optimized at each stage for conversion. Consistency.

Content 142

Content Metrics UGC Conversation 142

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan. Be adaptable and open to change.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Ignite Social Media

FEBRUARY 17, 2021

The world of marketing is certainly one industry to keep an eye on. Many marketers were forced to throw their plans out the window and scramble to strategize new ideas. Today, we’re focusing specifically on the world of social media marketing, looking at what aspects of the industry have been altered in response to COVID-19.

Social Media 176

Social Media Marketing Influencer Team 176

The Realtime Report

JULY 21, 2021

Social media’s popularity can be both a blessing and a curse for marketers. To help create an effective social media strategy for your business, here are some helpful tips: Coordinate with Your Entire Marketing Team. Social media should be an integral part of your entire marketing effort. Tips For Creating a Social Media.

Real Estate 172

Real Estate Social Media Strategy Tips 172

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 107

Team Hubspot Marketing SMS 107

Convince & Convert

MAY 20, 2016

And since they finished their very last season, it’s time to sum up all that “nooice-ness” (as they would say) into some important lessons for business storytellers, content marketers, and hey, anyone who wants their content to be better resonate with audiences. Great Content Has Surprises.

Content 100

Content Marketing Handbook Education 100

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

JULY 29, 2021

When it comes to your organic content strategy (paid media as well) engaging your existing community is likely your core focus. Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media. This or That Stories.

Class 180

Class Engagement Social Media Travel 180

Socialized

SEPTEMBER 28, 2017

It astonishes the number of marketing strategies out there. Word of mouth marketing. Traditionally, it is the most important form of marketing. Viral marketing. And sometimes marketers create promotional content so nice that people can’t help but share. Social media marketing. PR marketing.

Types 100

Types Strategy Marketing CPA 100

Convince & Convert

JUNE 20, 2017

Fast forward to the present day, and video content is projected to account for more than 80 percent of the world’s internet traffic. That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. Focus on Educating, Not Selling.

Conversation 101

Conversation Video Content How To 101

Pam Moore

APRIL 9, 2019

Content marketing… I find that most business leaders either love it or they hate it. I think few business leaders actually understand what content marketing it is yet alone understand the power and benefits it can provide for their business. Most businesses have more content than they realize.

Organization 60

Organization Content Marketing Template 60

Writtent Blog

JULY 23, 2014

Two words: content marketing. 90% of consumers find custom content useful. Oh, and let’s not forget that marketing with content costs you about 62% less than traditional marketing (you can see all the statistics here ). Here’s the thing about content marketing, though… you need a killer strategy!

Strategy 109

Strategy Content Marketing Statistics 109

Socialmedia.biz

MAY 2, 2017

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. C ontent marketing can be a challenge to master. You have no content strategy. Great content marketing needs strategy, planning, and maintenance throughout.

Content 80

Content Marketing Small Business How To 80

Convince & Convert

MAY 10, 2011

But they are also potential sources of great content. When we say “content creation” what we usually think of is the company in question creating informational materials themselves, and putting that information on a website, blog, and/or YouTube. Tap into that stream and use it as raw materials for your next round of content creation.

Foursquare 122

Foursquare Content Marketing Class 122

Convince & Convert

MAY 20, 2016

Marketers are constantly hearing about the importance of storytelling in their marketing. For the average marketer, this can feel like a daunting change. Is that in addition to trying to educate them, or instead of that? But that’s not where I’m going with our content. Lead with a story. Connect with a story.

Content 115

Content Education Embedding eBook 115

Koka Sexton

FEBRUARY 16, 2023

Create a schedule: Determine how often you will send emails and what type of content you will include. Will you send weekly newsletters? Monthly educational content? Personalize the content: No one likes to receive generic, impersonal messages. Bi-weekly promotions?

Campaign 78

Campaign Engagement Case Study Newsletter 78

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Speak to Your Audience Specifically.

Report 121

Report Data Social Media Content 121

Ignite Social Media

APRIL 2, 2021

At Ignite Social Media , we do nothing but social media marketing. There’s so much that goes into social media marketing that one person cannot successfully do everything. Educate Leadership on Social Media Basics. After all, your social team is your front-line representation of your brand. Say Goodbye to One-Man-Shows.

Social Media Management 190

Social Media Management Social Media Brands Guidelines 190

Twist Image

JUNE 24, 2013

" While I dropped out of university (and never went back), I never let not being in school get in the way of a higher education. Education has never been easier. Beyond that, individual''s don''t naturally invest in their own education willfully. In short, it has never been easier to invest in yourself and your education.

MySpace 110

MySpace Marketing Digg Education 110

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing.

Content 60

Content Crowdsourcing Marketing Hubspot 60

Hootsuite

NOVEMBER 28, 2022

While influencers are paid to create sponsored content for your brand, brand advocates are motivated by their enthusiasm for your product or service. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight. They create user-generated content. Reward your advocates.

Social Media 122

Social Media UGC How To HootSuite 122

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. We will just repurpose our content from Instagram Reels onto YouTube Shorts.

Small Business 113

Small Business Social Media Strategy Authentication 113

Likeable

MARCH 16, 2021

Lucky for you, we’ve gathered the key information you need for your marketing efforts. Facebook is the most popular channel for businesses to share video content, with 81% of businesses doing so. 79% of people say that user-generated content on social media significantly impacts their purchasing decisions. Globally, over 3.6

Social Media 72

Social Media Marketing Patterns YouTube 72

Koka Sexton

DECEMBER 7, 2020

We are going to talk about marketing strategy and execution for startups. So when you talk about marketing strategy and execution, there’s a lot that goes into it and I’m going to break it down as far as I can. Now, I believe that marketing is an art and a science that when businesses can go become predictable.

Strategy 103

Strategy Marketing Startup System 103

Hootsuite

MAY 3, 2023

In addition to understanding the latest market trends and knowing your way around numbers, you also need to be a savvy marketer. The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. Need ideas?

Real Estate 93

Real Estate Tips How To Hashtag 93

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded?

B2B 219

B2B Strategy Marketing Metrics 219

Convince & Convert

AUGUST 21, 2015

If marketing and sales departments want to get firing on all cylinders, they need to work together. The sales department is one of the best resources for the marketing team to create and visualize new ideas ! The marketing manager and sales manager should be meeting together anyway, but if you’re not, start doing it.

Collaboration 60

Collaboration Content Marketing Issues 60

Buffer Social

DECEMBER 14, 2023

LinkedIn carousels are a great content format for many reasons. First, the LinkedIn algorithm prioritizes this content format, probably thanks to the visual appeal and subsequent engagement. Pretty Little Marketer shares their favorite marketing moments of the year in a visually engaging carousel.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. So, how do you tap into that market with your brand? Members driving the marketing and sales efforts. Even with paid marketing, there’s no fast-track to community. Make Use of User-Generated Content (UGC).

Communities 52

Communities UGC Marketing Newsletter 52