Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

Campaign 90

Campaign Content Upcoming Authentication 90

Sprout Social

OCTOBER 11, 2022

Looking forward, building a sophisticated program requires strategic content planning and cross-functional collaboration. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond. Recruitment content.

Strategy 131

Strategy Content Curation Press Release 131

Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. 3 Brands Hosting Virtual Pride Events. Why Brands Celebrate Pride on Social Media. Lululemon. #1:

Eventful 81

Eventful Social Media Education Instagram 81

Sprout Social

SEPTEMBER 8, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order ( I’m looking at you, Sprout Sessions attendees ). Before the event: 1.

Eventful 130

Eventful Tips Conference Resources 130

Sprout Social

SEPTEMBER 3, 2020

Maybe it’s a live, in-person event at a conference center, like in the olden days, or maybe it’s online. Wherever it’s located, the content and speakers are so riveting you don’t want to leave your seat, not even to grab your UberEats lunch order ( I’m looking at you, Sprout Sessions attendees). Ever experienced this? .

Eventful 114

Eventful Team Conference Resources 114

Waxing UnLyrical

AUGUST 28, 2013

Events can be a great way to build relationships and nurture leads. If you’re out to educate an audience, don’t sell to them. Tip: make your purpose clear before the event so people don’t feel like they’ve been duped into attending. We picked a catchy name which made it possible to turn the event into a series.

Eventful 230

Eventful Tips Consultant Survey 230

Sprout Social

SEPTEMBER 14, 2023

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators.

Strategy 123

Strategy Brands Content UGC 123

yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

…And Get More Eyes on Your Content! Content is essential for your business, as you know. Creating amazing valuable content is even more essential. Google loves good content, your visitors and followers love good content. But producing good content is the first step. Content Marketing Institute ).

Content 130

Content Paid Search Digg SEO 130

The Realtime Report

FEBRUARY 15, 2024

Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends. Understanding Edutainment The fusion of educational content with entertainment – known as ‘edutainment’ – is emerging as a strategy for enhancing audience engagement and retention.

SEO 103

SEO Trends Education Embedding 103

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. Unless you’ve been living under a rock for the last few years, you are probably aware that vertical short-form video is king in the content world. In 2020, 70% of people watched an event live on YouTube.

YouTube 139

YouTube Trends Strategy Content 139

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Knowing their interests will help you craft more engaging social media content.

Social Media 215

Social Media How To Survey Analytics 215

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) We’d love to help.

Social Media 109

Social Media Content How To Hotels 109

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. They must ensure that each department consistently creates and posts suitable types of content and find reliable, scalable strategies for centering important messaging on top-level brand accounts. They also ask applicants to provide a handful of content examples too.

Collaboration 226

Collaboration How To Education Team 226

Pam Moore

AUGUST 14, 2017

Tired of spinning your social content marketing wheels trying to keep up with every Tom, Dick, Harry, and Sally in creating content that inspires, engages, empowers, ignites, educates, entertains, motivates, persuades and helps your audience? 5 foundations for success to curate and create content even on a super tight budget!

Curation 156

Curation Training Content Small Business 156

Sprout Social

MARCH 8, 2023

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. Ring lights, camera (or, phone), action. Finally, it’s limiting.

Video 93

Video Film Content How To 93

Later

AUGUST 28, 2020

Looking for some fresh virtual event ideas to bring your community together? With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event.

Hosting 84

Hosting Eventful Class Instagram 84

Pam Moore

AUGUST 11, 2018

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” ” However, those who need and want your services and content likely think it is exciting if you do it right! YOU can create amazing content!

Industry 132

Industry Real Estate Content Insurance 132

Pam Moore

APRIL 11, 2018

Creating content that inspires, connects and converts is not an easy task. Also, it could simply be your content is just not sexy and what some would call “boring.” ” However, those who need and want your services and content likely think it is exciting if you do it right! YOU can create amazing content!

Industry 152

Industry Real Estate Insurance Content 152

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Michelle Wine Estates, and so many other superstars).

Eventful 84

Eventful B2B Team Organization 84

Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Ensure you keep updated with the latest B2B social media trends to keep your social content fresh and relevant.

B2B 62

B2B Marketing ROI Hubspot 62

Social Media Strategies Summit

SEPTEMBER 18, 2023

Fast forward several years, and it’s expanded to incorporate many successful events, from an airport lounge crawl to an AvGeek plane-spotting session. With approximately two months to plan the event from scratch, Abbey started by researching relevant local bloggers. anyone who doesn’t work for a retail or fashion brand).

Influencer 130

Influencer Travel Retail UGC 130

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Social Media Strategies Summit

JUNE 24, 2022

Whereas TikTok has increased the maximum length of videos on the platform to 10 minutes , Reels is — at the time of writing, at least — still focuses on shorter-form content, with an upper limit of 90 seconds. It’s not easy to create a piece of content that resonates with all three of those audiences. The TSA has grown a 1.1

Examples 166

Examples Instagram Brands Transportation 166

Rebekah Radice

JULY 15, 2019

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? The Most Engaging Types of Video Content You Need to Create. Show a live event you’re attending. They’re meant to educate and inspire your audience. Live Video. How To Videos.

Types 119

Types Video Content Case Study 119

Buffer Social

NOVEMBER 14, 2023

It felt like advertising or brand sponsorships would water down the content. Not only is it a more independent way to build revenue around social media content, it allows for more meaningful connections with an audience. Even their educational events tend to focus on showcasing the expertise of their members.

Communities 97

Communities Social Media Tips Education 97

Kikolani

MAY 6, 2013

Over the last couple of years, I have consumed a lot of educational materials – free downloads, ebooks, paid courses, webinars, etc. Here are my top 12 tips for making sure you get the most bang for your buck when purchasing conference passes, courses, and ebooks for your blogging education. Chances are, you have too.

Education 152

Education eBook How To Course 152

SocialFish

SEPTEMBER 17, 2010

…What really prompted me to post though is a question I have about what exactly you (and others who have thoughts) are looking for in educational sessions. What I don’t hear are many specifics about what would resonate content-wise and what makes a session challenging enough.

Conference 173

Conference Education Proposal Committee 173

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. 5 Tips You Should Be Leveraging for Event-Based Content Creation.

Content 100

Content Consultant Small Business Eventful 100

Amy Porterfield

DECEMBER 12, 2019

event which aims to educate, teach, and bring together entrepreneurs around membership sites. The post #293: 5 Unexpected Ways To Rethink Your Content To Build A Loyal Audience appeared first on Amy Porterfield | Online Marketing Expert. A few months back, I spoke at Stu McLaren’s TRIBE!

Content 73

Content Education Eventful Sites 73

Direct Marketing Observations

OCTOBER 27, 2023

I agree, but right out of the blocks I must openly ask three questions: 1) How many of us while consuming social media content critically think about what we are reading or viewing? Opinions, facts, lies, hyperbole, and images are very much strange bedfellows and yet they are the malleable pillars that content creators rely on.

Social Media 130

Social Media How To Privacy News 130

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Sprout Social

JULY 5, 2022

Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Educational video. Live events. According to the 2022 Sprout Social Index™, 59% of consumers like to see content that features a brand’s product or service. Educational video. Live events. How-to video.

YouTube 130

YouTube Video Authentication Education 130

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

Newsletter 219

Newsletter Project Aggregator Team 219

agora pulse

JULY 28, 2020

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. Speak to Your Audience Specifically.

Report 121

Report Data Social Media Content 121

Sprout Social

OCTOBER 5, 2022

Social media is where everyone from casual celebrants to spellbound fanatics go to find the latest Halloween inspiration, aesthetics, trends and events. Halloween hashtags on Instagram, Pinterest, YouTube and Twitter drive content discovery. Use this list to inspire your content this year. Halloween and #Halloween2022.

Hashtag 115

Hashtag Meme Film Education 115

Sprout Social

MAY 8, 2023

Keep an eye out for emerging trends or subcultures on the platform and test your own content. Consider as well as your target audience, business goals and the content itself. Major global events, political upheavals and business news have a relevant impact on media impressions on all platforms, including TikTok.

Tourism 108

Tourism Travel Education Engagement 108