Mapping Content to the Sales Funnel AND Buyer types
Buzz Marketing for Technology
NOVEMBER 10, 2010
You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.
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