article thumbnail

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255
article thumbnail

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. The other version of this is the mapping of content to your buyer types and this too is one I have ignored for a while … until now! This would include eBooks, Research, White papers, etc.

Types 255
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

{Free eBook} – A Field Guide to the 4 Types of Content Marketing Metrics

Convince & Convert

A field guide to the 4 types of content marketing metrics from Jay Baer. Too often, content marketers tell themselves that they can’t accurately measure their results, or a tactic isn’t measurable, or that they don’t feel comfortable measuring content.

Metrics 131
article thumbnail

3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

My recommendation is that you always take an audience based approach to any type of marketing on or offline. We have done this type of work with many executives and business leaders. 10-Point Checklist for Irresistible Content (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide).

eBook 78
article thumbnail

Seven Types of Product You Could Sell From Your Blog

ProBlogger

The post Seven Types of Product You Could Sell From Your Blog appeared first on ProBlogger. It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one for Digital Photography School. In this post, I’ll take you through seven different types of product you could create.

Types 49
article thumbnail

3 Types of Video You Should Create to Build Your Brand

Rebekah Radice

You need to be strategic with your video marketing strategy, and that includes the type of video you create. In the latest installment of the Brand Authority Podcast , I walk you through the 3 types of video you should be creating today. 3 Types of Video You Should Create to Build Your Brand. Episode 3 Highlights.

Types 133
article thumbnail

Seven Types of Product You Could Sell From Your Blog

ProBlogger

The post Seven Types of Product You Could Sell From Your Blog appeared first on ProBlogger. It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one for Digital Photography School. In this post, I’ll take you through seven different types of product you could create.

Types 49