Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

Content 124

Content Brands Findability Marketing 124

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies.

Analysis 105

Analysis Sentiment Marketing How To 105

Writtent Blog

DECEMBER 20, 2023

So you’ve finally generated some great interview ideas for your company’s content marketing strategy. Tip #5: Use Varying Media A major component of every good content marketing strategy is using many different types of content, and this interviewing tip is all about maximizing the potential of your content.

Tips 97

Tips Press Release Software eBook 97

Webbiquity SMM

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t the rules on Facebook, for example, they will lock you out of your account. Content that contains self-harm or excessive violence. Yelp Content Guidelines.

Social Networking 265

Social Networking Guidelines How To Policies 265

Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. Many of these eBooks were tools I’ve used myself for education and improvement. Content Marketing Made Easy.

Resources 99

Resources Content Case Study eBook 99

Ignite Social Media

MARCH 18, 2024

It’s allowed Duke’s social team to move at the speed of culture and quickly adapt as channels and content trends evolve. But Dave’s example shows the massive payoff in empowering your social leads and putting trust behind your experts to “figure it out.”

Social Media 96

Social Media Marketing Nielsen Resources 96

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 207

Statistics B2B Content Marketing 207

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. You go through the steps of research, ideation, content creation and promotion. On-page SEO : This is the optimization of the content itself. Low conversion rate.

B2B 124

B2B SEO Travel Hubspot 124

Koka Sexton

JUNE 18, 2023

Strategy #1 – Develop a Lead Magnet A lead magnet is an incentive offered to potential customers in exchange for contact information, such as an email address. Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. You can then use this information to improve your products or services.

Discount 59

Discount eBook Campaign Process 59

Sprout Social

JANUARY 24, 2024

Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships. Reach refers to the number of people who saw your content. Impressions are the number of times your content was shown or viewed, regardless of whether someone interacted with it.

Metrics 100

Metrics Influencer Marketing Survey 100

MegaBytee

FEBRUARY 23, 2021

This might be the case of content gaps. – Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? You can say that a Content Gap Analysis is like a well-wisher that tries to indicate that you might have missed some of the lucrative opportunities while strategizing your SEO.

Analysis 52

Analysis Google Content SEO 52

Convince & Convert

MAY 5, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. The example used was Gary Vaynerchuk’s Wine Library TV , the long-running video blog that made him a business star. . Is that what you want?

Engagement 151

Engagement Content Library Forums 151

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. Facebook prioritizes visual content over text-based posts. Engagement.

Examples 246

Examples Facebook B2B Instant Messaging 246

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. What is social media interaction?

Social Media 130

Social Media Engagement How To Social Networking 130

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. But without a citation, this information was completely unfounded and useless. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story.

Statistics 132

Statistics Content Hubspot Marketing 132

Kikolani

AUGUST 16, 2016

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. I look at most of the topics about the benefits of content marketing, and they always hit the high points well. The Usual Suspects. Cost efficiency.

Content 60

Content Marketing Reputation eBook 60

Kikolani

AUGUST 16, 2016

If you’ve been involved in the marketing industry at all in the past decade, I imagine it’s pretty much impossible that you’ve avoided hearing about the benefits of content marketing. I look at most of the topics about the benefits of content marketing, and they always hit the high points well. The Usual Suspects. Cost efficiency.

Content 60

Content Marketing Reputation eBook 60

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. Video is now ubiquitous, Slideshare has become a prominent resource, ebooks are easy to create, and there’s a plethora of tools and sites with which to share the fruits of a digital author’s hard work.

Reputation 143

Reputation Content Curation Storify 143

Waxing UnLyrical

JUNE 24, 2019

Think about what inspires them to share content. The micro influencer is often more motivated to share knowledge and relevant information with their community. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage.

Influencer 237

Influencer Authentication Survey ROI 237

agora pulse

JULY 17, 2020

When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy. In-the-know marketers can easily understand in-depth information. Top-performing content. Best times and content types to publish. Social-savvy marketers. Impressions.

Report 147

Report Social Media Metrics Aggregator 147

ProBlogger

MAY 24, 2022

It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one for Digital Photography School. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook. 1: Ebooks: Are They Right for You?

Types 49

Types Products eBook Module 49

ProBlogger

MAY 24, 2022

It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one for Digital Photography School. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook. 1: Ebooks: Are They Right for You?

Types 49

Types Products eBook Module 49

ProBlogger

SEPTEMBER 13, 2023

Example: To write 100 books (75,000 words per book) over the next 30 years, you need to be writing 1,000 words per day (writing five days a week, 50 weeks per year). Example: But in the meantime, here’s a tip you can use right away. James Chartrand, Do You Have Useless Website Content? , I bet you’ll have something to say!

WordPress 55

WordPress Examples eBook Questions 55

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. ShortStack. Socialbakers.

Analytics 179

Analytics Social Media Tools Price 179

ProBlogger

NOVEMBER 13, 2013

Over on dPS today we launched a brand new photography eBook about buying the right camera gear. As I was writing a blog post to announce the new eBook I was looking for an opening to the blog post that might capture our readers attention. Today I also realised that the stats gave me the perfect lead in for a blog post about the eBook.

Examples 48

Examples eBook Survey Advertising 48

ProBlogger

DECEMBER 7, 2023

You don’t sell in the same voice in which you entice, cajole, or inform. If you’re going to put yourself out there as a seller of “you-branded” content, you don’t have the luxury of stumbling through and hoping that your sales pitch falls on receptive ears. Nor could anyone be less interested in how many pages your ebook is.

Products 42

Products eBook GPS Blogger 42

Your Escape From 9 to 5

JULY 8, 2022

This email list allows you to give the visitors useful information in your specific niche. For example if you are in the weight loss niche then you would search for ‘weight loss affiliate program’. You want to promote products that work or provides information. Go to Google and search for your keyword + affiliate program.

Domain Name 93

Domain Name Adsense Affiliate marketing Advertising 93

Kikolani

OCTOBER 25, 2016

As content marketers, we’re occasionally stuck with “stale” content. Stale content comes in many forms, but it shares a commonality in being less effective than its “fresh” counterparts. But stale content presents an interesting dimension; it isn’t necessarily “bad” content. What Is Stale Content?

Brands 60

Brands Syndication Content Analysis 60

Kikolani

OCTOBER 25, 2016

As content marketers, we’re occasionally stuck with “stale” content. Stale content comes in many forms, but it shares a commonality in being less effective than its “fresh” counterparts. But stale content presents an interesting dimension; it isn’t necessarily “bad” content. What Is Stale Content?

Brands 60

Brands Syndication Content Analysis 60

Buffer Social

JUNE 22, 2023

Jahleane Dolne started creating content a year after college graduation in 2020, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. Embrace authenticity in your content No one can share your story like you. Authenticity is especially relevant when copycat content is ubiquitous.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Waxing UnLyrical

JULY 12, 2013

Take, for example, this paragraph: “I wrote this book as a reaction to the landslide of punditry that prescribes ‘make your company amazing’ as a strategic approach. What it does do is provide scads of examples of businesses that are doing this every day. ” moment. Or several. I mean, what a great line.

eBook 265

eBook Case Study Resources Consultant 265

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Don’t Be Like Your Competition. Image Credit: Climation/Kuno Creative. Be Transparent. Be a Resource.

Small Business 100

Small Business B2B Strategy Content 100

ProBlogger

DECEMBER 23, 2014

Ask any professional blogger and he’ll tell you that selling eBooks, eCourses, trainings, tutorials and other forms of digital products is one of the most profitable ways of making a sustainable income from your blog. You need to collect buyer location data based on the IP address and credit card information. It’s not easy, of course.

eBook 50

eBook Products Applications Blogger 50

Keyhole.co

MARCH 21, 2023

To help you get a better understanding of your target audience, consider using a CDP (Customer Data Platform) to collect first-party data from users on social media — and then use that information to create your ideal customer profile (ICP). By sharing tons of value-driven content consistently.

Social Media 52

Social Media Tips Marketing Patterns 52

Convince & Convert

MARCH 27, 2012

Guest post by Joe Pulizzi, founder of the Content Marketing Institute and Junta42. Joe evangelizes content marketing around the world through keynotes, articles, tweets and his books, Managing Content Marketing and Get Content Get Customers. Is content marketing required for professional services companies?

Content 142

Content Consultant Marketing Price 142

Oktopost

JULY 15, 2020

Brand awareness content serves as the top of the funnel, sponsored content posts can be an excellent delivery vehicle for mid-funnel content, and those all-important bottom-of-the-funnel pitches can take place in sponsored messaging or conversational ads —which LinkedIn lets you personalize. Make Use of Lead Generation Forms.

B2B 148

B2B LinkedIn Tips Marketing 148