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The Document of All Documents: How Our Customer Advocacy Team Works With Information Overwhelm

Buffer Social

The problem: Documents on documents on documents I’m part of the team that runs the Help Center here at Buffer means my browser tabs are maxed out at all times with documents on documents on documents. The vessel is… drum roll …just one more document! But this is the last one!

Team 67
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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. For example, if you’re selling video editing software, you might use a competitive analysis report to learn how easy or difficult it is for novices to use your tool compared to your competitors’ tools.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Source: Starbucks More detailed maps include: actions your customers take good and bad emotions your customers experienced departments involved in customer touchpoints content types you serve your customers solutions to pain points What is a customer touchpoint? Identify content gaps. Generate marketing campaign ideas.

Examples 101
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7 Creators On The Systems That Support Their Content Creation

Buffer Social

Since the first blog post was published and the first YouTube video was posted, content creation has evolved rapidly. These systems are the backbone of a sustainable content-creation business. Why are systems so crucial in content creation? Consistency 💪 Secondly, systems bring consistency to content creation.

System 89
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How to use ephemeral content in your marketing strategy

Sprout Social

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Strategy 114
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Complete guide to content calendar creation

Sprout Social

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 80
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How to recruit more talent for your social video content

Sprout Social

But first: Why you should get others involved in social video Content formats are ever-changing. In Sprout’s 2023 Content Benchmarks report , over half of marketers cite this as a challenge when planning and scheduling posts. Lean on your team for content creation. You may even have some content ideas in mind.

Video 91