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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

This guest blog is written by J-P De Clerck , who is an experienced interactive marketing journalist and blogger. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. What is often missing in B2B content marketing is a strategy.

B2B 189
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Blastoff for My New Social Media Newsletter

Convince & Convert

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

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7 Things to think about when launching a Newsletter

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » 7 Things to think about when launching a Newsletter 7 Things to think about when launching a Newsletter Written on December 28, 2009 by Josh Peters in Social Media 8 Comments - Leave a comment!

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5 Tips for E-mail Marketing Deliverability

Mindjumpers

Therefore, I have made some research on how to ensure e-mail marketing deliverability success and optimize this marketing tool. 3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. Let us know!

Tips 206
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Integrating Social Media with Online Marketing

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Integrating Social Media with Online Marketing Integrating Social Media with Online Marketing Written on February 19, 2010 by Josh Peters in Social Media 0 Comments - Leave a comment!

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. In other words, if I connect with you on LinkedIn, I didn’t invite you to send me spam. What do you choose?

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Reviews of Facebook Marketing | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Reviews of Facebook Marketing Written on July 11, 2010 by Justin Levy in books , facebook , reviews , social media , video 3 Comments - Leave a comment! Have you had a chance to pick up your copy of Facebook Marketing yet?

Review 193