Adam Cohen

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I Will Not Write About Old Spice

Adam Cohen

I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice.

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