Adam Cohen

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Down the Rabbit Hole: Super 8?s Complex Viral Campaign

Adam Cohen

Well, I was hooked and found [link] , which has a lot of hidden features and content: And then more content leads to the blog [link] , updated recently, run by a character in the movie, Josh Minkin: What’s this have anything to do with Super 8 and the plot? There is clearly a storyline to the content.

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I Will Not Write About Old Spice

Adam Cohen

I’m not going to point out that the campaign had awareness and life long before the social media play, or how the real-time authoring of content and demonstrated effects could change the game of how advertisers think – not to mention drive the consumption of their earlier commercials. Directories… Scroll to Top

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. Directories… Scroll to Top Social media tools provides customers new ways to hear about, research and talk about their needs. It is solely my opinion.

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