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Book Review: Social Media Marketing

Webbiquity SMM

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

Review 152
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Its monitoring covers blogs, message boards, forums, microblogging sites, wikis, media sharing sites, social networks, online classifieds and review sites.

SM2 202
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How to Evaluate an Expired Domain Name

Bill Hartzer

If a domain name has 30,000 links from one message board (a footer link?), If the old site had off-topic content on it you might not want it (domain about horses but it used to have Viagra content on it?). Look at the links to see if they’re all from one domain. Determine what you want to do with the domain name.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. Incentives depend on brand type – how can u satisfy evang’s wants/needs, stroke their ego, incr recog?

Brands 133
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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Use it to engage your audience (on a Fan Page) with questions, contests, photo and video sharing and sharing relevant content that makes people want to keep coming back to your page.

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Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

I completely believe in honest engagement and quality content to help you rise about the competition. There’s also the ‘leave your job’ type bloggers writing excellent content such as Cody , Corbett and Christine. Cloud jacking is simply taking over the market in your niche and gaining mindshare.

Forums 76
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

I’ve heard about dozens of businesses who created Facebook Pages, pouring their hearts and souls and development hours into crafting content and attracting new fans, only to find out that their account disappears without a trace. Where Did My Facebook Page Go? Whose fault was it? Maybe she’ll write a guest post in the future.

Facebook 277