Webbiquity SMM

JANUARY 7, 2011

02 percent…What you need to focus on is the content and optimizing the content to get comments and likes,&# per Paul Dunay. . “News Feed Optimization (NFO) on Facebook will become the new SEO. Basically, 2 percent of fans return to a fan page, and in some cases it’s more like.02 Social media will become targetable.

Trends 187

Trends Social Media Marketing Technorati 187

Webbiquity SMM

NOVEMBER 8, 2010

The steering committee for the awards includes some of the heaviest hitters in the B2B social media space, such as Ardath Albee , author of eMarketing Strategies for the Complex Sale ; Laura Fitton (aka Pistachio), CEO of oneforty.com; Ann Handley of MarketingProfs; and Joe Pulizzi from the Junta42 content marketing blog. Share this on Bebo.

B2B 161

B2B Twitter Committee Technorati 161

Webbiquity SMM

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. Share this on Bebo.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Webbiquity SMM

JANUARY 14, 2011

What types of content will you need? These are all questions to ask, and answer, long before worrying about the background image you’ll use on your company’s Twitter account or what tabs you’ll need on your Facebook page…or even if your business really needs a Facebook page. Then plan: what do you need to do?

Social Media 167

Social Media How To Technorati StumbleUpon 167

Webbiquity SMM

JULY 25, 2011

Social media, online PR and user-generated content sites open up a new world of places to be “found.&#. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. If you’re not there, searchers aren’t finding you there.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

DECEMBER 16, 2010

Without a solid content strategy to support movement through the marketing and sales cycle, marketing automation software is just a nice email system. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on Mixx.

Social Media 188

Social Media Marketing Handbook Engineering 188

Webbiquity SMM

NOVEMBER 16, 2010

Once you have an idea of who your true current or potential advocates may be, promote their content—whether it’s about you or just interesting industry news or commentary. Share your own industry-related content. Join the same LinkedIn groups. Listen to what they are saying before jumping in. Promote select influencers.

SM2 189

SM2 Alterian Social Media Influencer 189

Webbiquity SMM

DECEMBER 21, 2010

Share content (your own and others’). Producing and sharing content with your market both attracts prospective buyers and educates them, potentially shortening sales cycles. Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Get ideas for product development.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

OCTOBER 25, 2010

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). Feed URL (e.g., Weblogalot. Share this on Bebo.

Directory 189

Directory RSS Sites Syndication 189

Webbiquity SMM

NOVEMBER 2, 2010

Measurement: as Li notes, “Measurement comes in many different forms, from website traffic to the number of retweets your content is getting.&# She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).

Review 152

Review Social Media Marketing Handbook 152

Webbiquity SMM

OCTOBER 18, 2010

New Rule: Size doesn’t matter, the content does.&#. Garrett French offers seven tips for getting relevant links to your content, such as constantly looking for ways to link to your peers first: “Link lavishly, and it will return to you in time.&# It was riveting. Smart Professionals with Dumb Blogs by Writing on the Web.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

MAY 24, 2010

This person is answering questions about your products and/or services, responding to or redirecting complaints, sharing interesting content, providing more information…you’ll probably want to be a bit careful about who gets this responsibility. -> 2. Social media marketing is really hard. Share this on Bebo.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

APRIL 27, 2010

Content development is one of the most time-consuming aspects of social media marketing, but other than blogging, it isn’t clear if writing is included in these figures. If content generation is included, overall costs aren’t likely to change much. The one question missing here was what gets included in social media time.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

NOVEMBER 23, 2010

A dialog is more enjoyable and interesting than a monologue. You can’t get that from a print ad. Got your own reasons to be thankful? Leave a comment to share. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn.

Social Media 192

Social Media Committee Press Release Posterous 192

Webbiquity SMM

JANUARY 24, 2011

A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. A free service for setting up, promoting and hosting Twitter chats. Social and Alternative Search Engines. Searches can also be filtered by platform. Related Post. 20+ Cool Social Media and Web Tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JANUARY 12, 2011

contention that “You don’t need a PR agency.&# Get More from your SEO Press Release by InteractMedia SEO Content Marketing Blog. After a quick trip through the history of social media press releases, Maddie Grant muses that the essential elements of a social media release remind her of nothing more than…a blog.

Press Release 194

Press Release Tools Tips Vocus 194

Webbiquity SMM

JUNE 15, 2010

Automation certainly has its place in marketing; for example, using marketing automation software which can send specific email content to different groups based on their pipeline position or past behavior. To cite one specific social medium, it’s not about having the most followers on Twitter , but having the most engaged followers.

Social Media 171

Social Media Technorati StumbleUpon Digg 171

Webbiquity SMM

SEPTEMBER 1, 2010

Her advice includes knowing your audience (so you’re using the right keywords and story angle), incorporating images and video, and optimizing content elements like text links and image alt- tags. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. Share this on Bebo. Post on Google Buzz.

Press Release 200

Press Release Tips HootSuite Alltop 200

Webbiquity SMM

FEBRUARY 16, 2011

What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? What new features should you get familiar with? Which common mistakes should you avoid? Ten Ways for Small Businesses to Use LinkedIn by OPEN Forum.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

OCTOBER 13, 2010

Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. If all of those things are true and your company is social media savvy, there’s a good chance you’re already using it. Share this on Bebo. Share this on del.icio.us.

SM2 202

SM2 Vocus Alterian Radian6 202

Webbiquity SMM

MAY 30, 2010

Some of this content may not be suitable for most office environments, elderly relatives, children, pets, potted plants or those who simply lack any sense of humor. Amusing, Creative and/or Just Plain Odd Blog Posts. The vintage clips at the end promoting Windows 1.0 and Windows 386 are priceless. Share this on Bebo. Share this on Facebook.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

FEBRUARY 28, 2011

Manager Citrix Ready Program at Citrix Systems. • Peter Parkes – Social Media Communications Lead at Skype. • Betsy Aoki – Sr. . • Heather Thoms – Senior Communications Specialist, Tellabs. • Ronan Keane – Social Media Marketing Manager, XO Communications. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Don’t use images or content generated elsewhere without permission. • Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). YouTube, SlideShare, Flickr, etc.). Forums and discussion boards. Microblogging sites (e.g. Twitter, identi.ca, Jaiku, etc.). Be respectful.

Policies 180

Policies Social Media Guidelines Plaxo 180

Webbiquity SMM

JULY 12, 2010

In b2c, contests, games, apps and coupons are popular content. The answers will be different depending on your company’s resources, the amount of content you have to work with, the number of employees involved in your social media efforts, the specific social media tool and other factors. Share this on Bebo. Post on Google Buzz.

Report 191

Report Social Media Strategy Policies 191

Webbiquity SMM

NOVEMBER 21, 2011

In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Digg, Facebook, LinkedIn), even create an e-commerce store. Assigning multiple writers (i.e., Post frequency.

WordPress 185

WordPress Hubspot URL Widget 185

Webbiquity SMM

NOVEMBER 10, 2010

Mike’s answer is to shift to inbound marketing: think like a publisher, produce valuable and interesting content, share it where people are talking about your industry or the types of problems you solve, and let buyers come to you. Content powers social media success. Blogging makes you and/or you company more interesting online.

Social Media 176

Social Media Hubspot SEO Diagrams 176

Webbiquity SMM

DECEMBER 13, 2010

Here are five audiences to keep in mind when posting any content or engaging in social media interactions. What kind of content will attract them? Develop content that shows (in a not-too-self-promotional manner) you know how to solve them. Journalists will look at your content when seeking industry experts to quote.

Social Media 189

Social Media Press Release Marketing Technorati 189

Webbiquity SMM

MARCH 23, 2011

Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one? Range of coverage. Many include at least the most popular blogs as well.

Tools 193

Tools Social Media Sysomos Vocus 193

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Don’t say those words!) of the past year.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 3, 2011

Effectively generate content contributions from subject matter experts in your organization? Produce more stylish and readable content? Tim Gunn’s Top 5 Tips for More Stylish Content by Copyblogger. How can you improve your blog’s position in search engines? Grow your audience? What’s Up, Blog?

Tips 176

Tips Sysomos SEO WordPress 176

Webbiquity SMM

JANUARY 10, 2011

She then offers five recommendations for B2B Facebook use including offering a mix of original content and industry news, and asking questions. Need inspiration for new ideas to keep your Facebook page up to date with fresh content? How to target Facebook wall posts to specific fans by Socialbrite. Branding & Engagement, pt.

Facebook 210

Facebook B2B Privacy MySpace 210

Webbiquity SMM

AUGUST 2, 2010

Much has been written about content marketing from the delivery side. Substituting thought-leadership content for ad copy— telling rather than selling —should benefit both buyers and sellers, by increasing the knowledge of buyers and shortening sales cycles (though this latter effect may be masked by current economic conditions).

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

JANUARY 31, 2011

Based on research, Courtney Wiley reveals what type of content to tweet, when to tweet it, and the ideal frequency of tweeting to use in order to grow a Twitter following. Active interacting with others, engaging in conversations, and linking to valuable content.&#. How to Get More Followers on Twitter. Related Post.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

SEPTEMBER 15, 2010

Twitter) and social content sharing sites. Polaris is a slick, free Adobe Air-based desktop tool that displays eight GA charts at a glance, including the dashboard, traffic sources, top content, keywords and goal values. Monitoring can be filtered by location as well. Now there’s no need to log in to GA just for a simple check.

Tools 188

Tools Social Media Radian6 CoTweet 188

Webbiquity SMM

OCTOBER 5, 2010

I’m guessing English isn’t Priyo’s first language so pardon the grammar and word usage issues here, but he presents a nice list of the benefits of Twitter use for business such as for collaboration, promoting content and improving SEO. The A-Z List: How Twitter Can Make You A Better Blogger by Ink Rebels. ** 5 Stars.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

FEBRUARY 7, 2011

Gina Gotthilf proposes “6 questions to ask in determining if your website welcomes interaction,&# such as whether or not your content is sharable, dynamic, and open to reader input. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

JANUARY 17, 2011

The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. Among the findings: It professionals spend, on average, almost six hours per week consuming social media content, versus roughly four hours with editorial content and less than three-and-a-half hours on vendor content.

Research 210

Research Social Media B2B Marketing 210