Buzz Marketing for Technology

SEPTEMBER 8, 2010

Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Our messages are being drowned out by user generated content.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. You need to put out a steady stream of content to build your brand.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

JANUARY 21, 2010

The concept here is to create good content and allow that content to spread as frictionless as possible to as many people as possible. You need to tell those stories in as sticky a way as possible then package them to be shareable and then spray them in as many social media channels as appropriate for your content. (ex

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

JANUARY 5, 2010

In this world where customers can create content at the drop of a hat – displaying their love or hate for a given company – should not be taken lightly. Tags: Communications Customer Customer Support Social Media User Generated Content. Every business must recognize that customer service is now their primary business. Tweet This!

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

FEBRUARY 25, 2010

Now we want to move into the content. I would say that if “ Content is King &# on the internet “ Context is Queen &# on mobile. I picked up this acronym from Mitch Joel author of Six Pixels of Separation its called NOW – you want your mobile content to be: N earby (location based). W ow (not ho hum).

B2B 174

B2B Mobile Marketing Foursquare 174

Buzz Marketing for Technology

APRIL 8, 2010

Related posts: Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out. Tags: Blogging Communications Content Marketing Customer Experience Customer Support Inbound Marketing Innovation Reputation Management Social Media Social Networking Strategy Support. Tweet This!

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

MARCH 9, 2010

But don’t forget one of the most important costs associated with Social Media and that is Content Creation which can be a small incremental cost if you do it right. Tags: Advertising Blogging Content Marketing Facebook Inbound Marketing Interactive Marketing Online Advertising Social Media Social Networking. Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JULY 28, 2010

Tags: Content Marketing Customer Customer Experience Customer Support Lead Generation Lead Nurturing Strategy Support.

B2B 219

B2B Communities Curation Marketing 219

Buzz Marketing for Technology

FEBRUARY 9, 2010

But think of it here as an audience that you have built by creating and publishing attractive content that engages them with your thought leaders. Prospects who have been listening to you, watching what you publish and responding to your content are already working their way up the Awareness to Consideration to Purchase cycle.

B2B 178

B2B ROI Communities Marketing 178

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Related posts: B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

SEPTEMBER 29, 2010

Moreover they could use the report to build content and engage in topics that were trending where Chevron was a thought leader or was looking to become more of a thought leader. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

FEBRUARY 23, 2010

You must provide a truly valuable content or else you wont get a second chance. Once you have that you are good to go but there is an art to getting them to sign up in the first place and that has to do with content marketing. You really have a shot at getting some attention. But that’s where it can also come to an end quickly.

Mobile 173

Mobile B2B SMS Marketing 173

Buzz Marketing for Technology

APRIL 6, 2010

Being able to send and receive email to someone in your database and gauge the interest of that person in the content you send them is essential. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing. Tweet This!

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

JANUARY 26, 2010

Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search.

B2B 205

B2B Google Marketing Mobile 205

Buzz Marketing for Technology

FEBRUARY 18, 2010

Throughout the day I follow toggle between TweetDeck, retweeting good posts and reading new posts on my Google Reader and sharing them (during lunch or after work). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This! Share this on Facebook.

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

MARCH 4, 2009

If you are pursuing a balanced approach of Outbound and Inbound marketing – you will quickly find you have a tremendous need for content! But the stat that really scares me is User Generated Content has surpassed that of publisher content – so now we marketers and publishers are “white noise” to their Content.

Ping.fm 100

Ping.fm Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

DECEMBER 8, 2010

What you need to focus on is the content and optimizing the content to get comments and likes which will help you drive amount of people that Facebook will show your page to. 2% of fans return to a fan page and in some cases it’s more like.02% So stop thinking of it as a micro site and making it all fancy. Email this to a friend?

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

MARCH 16, 2010

Tags: Blogging Content Marketing Lead Generation Lead Nurturing Social Media Social Networking.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

DECEMBER 15, 2009

Corporate Websites will become less important – As every company gets more experienced with Social Media you will see more consumption of content off of the corporate website in places like Facebook, YouTube, and relevant Communities and Forums. I predict you will see Facebook surpass Google by Valentines day 2010. Mark it down people.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

APRIL 21, 2010

Tags: Content Marketing Customer Support Inbound Marketing Listening Monitoring.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

JUNE 28, 2008

Skip to content. Share: Digg. View the table of contents. TABLE OF CONTENTS. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Fiction & Poetry. The Talk of The Town. Online Only. The New Yorker.

Video 255

Video Conference Energy Policies 255

Buzz Marketing for Technology

NOVEMBER 13, 2009

2) Packaging – they need to be able to package the stories up and be able to make them shareable this means the content can be found in a variety of media forms not just one. 3) Reach – they need to know how to reach people with their content, the more forms the better. So that means they need to be fluent in many social media sites.

Social Media 100

Social Media Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

JULY 21, 2008

Skip to Content Home Login. Why Digg works. ManagingIO. Ideas and trends to tackle information overload. Options: Normal Large. Entries RSS. Comments RSS. Internet resources on information overload and productivity. Posted by: Nicolas in: Uncategorized. Blog Search Engine. Blogcatalog. Look Site Directory. The Blog Directory.

Resources 133

Resources Products Directory Newsvine 133

Buzz Marketing for Technology

JULY 24, 2008

The content of the debate will be collaboratively created by Web users, who can submit questions and promote them through a user-based ranking system, similar to the community-based news site Digg. The most popular questions will drive the discussion at the June 11 debate.

Eventful 176

Eventful Policies Wikipedia Collaboration 176

Buzz Marketing for Technology

JULY 2, 2008

• Digg this. --> --> Trackback Pings. It was either embarrassing or threatening or a burden to have trained me apprentice-style and now they are down one good, clever content engineer. Organisations that make an apprenticeship approach just part of the norm are going reap the rewards. Email this. • Add to del.icio.us.

URL 100

URL Technorati Digg Skills 100

Buzz Marketing for Technology

JULY 7, 2008

A platform should have an extensibility model, a content management model, a user profiling/membership model, a rating/reputation system (for content and authors), and registration system, etc, etc, etc…you get the idea. Content still is king. the basics of XML)to develop a content strategy. yes, need to connect.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 28, 2008

Content Migration. Content Management (CMS). Next: Realizing your content management wishes. According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a a companys success in content management is inversely proportional to the amount of information that is exchanged over email.â??

Wiki 189

Wiki Sharepoint Web 2.0 Class 189

Buzz Marketing for Technology

JULY 24, 2008

My Bookmarks Digg Del.icio.us Featured Content. All leadership comes down to this: changing peoples behavior. Why is that so damn hard? Science offers some surprising new answers -- and ways to do better. Recommend This Print This Article Email This Article. My Yahoo Google Stumble Upon. What if you were given that choice?

Company 279

Company Health Care Energy Groups 279

Buzz Marketing for Technology

JUNE 27, 2008

However, they do want to secure meeting content from people who are not invited to the meeting. Â We also added a Table of Contents web part showing just one level of navigation so that we would have a â??security The fact that navigation and the Table of Contents web part area â??security In general, the team doesnâ??t

Meeting 100

Meeting Sharepoint Wireless Microsoft 100

Buzz Marketing for Technology

JULY 28, 2008

Attivio Tightly Integrates Structured Data and Unstructured Content for a New Approach to Information Access. Content Aggregation Sites: The Business Applications You Can’t Market Without. Notable + Quotable: mobile internet use, Digg, the Long Tail, and iPhone apps. All content hosted on this site is licensed under a.

Organization 100

Organization Review Web 2.0 News 100

Buzz Marketing for Technology

JUNE 27, 2008

Google monetizes the human behavior on the web — human action captured in web pages as links, content and meta data. read more | digg story Sphere: Related Content [.]. protect your content with your life). It trades in the currency of attention. October 7th, 2007. 9:44 AM PT. com said: [.] October 7th, 2007.

Web 2.0 263

Web 2.0 Microsoft Startup Adsense 263

Buzz Marketing for Technology

APRIL 1, 2010

To me this is the story for any content marketer like myself. Bottom line this is great news for us content marketers. The choice is really yours but at least you know how to plan for the proper amount of content. B2B Marketing Content: Lure or Lasso? Tweet This! Share this on Facebook. Share this on Linkedin.

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

JUNE 27, 2008

This leaves less room for your course content. While using this type of template might be easy for the organization to control its content, ultimately, it inhibits creative innovation. However, if the template is designed to help someone structure their content or pull a course together, it goes in the effective bucket.

Template 280

Template Templates Course Real Estate 280

Buzz Marketing for Technology

JUNE 27, 2008

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. For now, Iâ??ll

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

Content Log. Or is it just accepted that it needs to be done regardless? Id be interested in your perspectives. Posted at 02:18 PM in Being An Informationist , Customer Engagements , The Changing Face Of Information | Permalink. Save to del.icio.us. TrackBack URL for this entry: [link]. Energy Matters. Our People: Marks Blog. Dave Grahamâ??s

Wiki 140

Wiki Project Meeting Organization 140

Buzz Marketing for Technology

JUNE 27, 2008

I am not against paying for content, but if I can have it for free on Day 1 and I have a way of cataloguing it, then Im much happier than having to pay for cataloguing by the content owner. Id say that it works 95% of the time, but (of course) this really depends on the type of content one is reading. Digg: srubel.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

APRIL 15, 2010

In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! So why not treat it that way now? Tweet This!

Marketing 231

Marketing StumbleUpon Digg Reddit 231