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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. Truth is people are still on Facebook, active and consuming content — especially videos. Product demo. But how is your video marketing performance? So, let’s do this!

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How To Create a Strong Social Media Advocacy Program

Hootsuite

While influencers are paid to create sponsored content for your brand, brand advocates are motivated by their enthusiasm for your product or service. Savvy customers are great at spotting paid influencer content, but organic endorsements still carry serious weight. They create user-generated content. Reward your advocates.

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How to Use ChatGPT for Social Media + 46 Prompts to Get Started

Hootsuite

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. What type of content should we focus on?

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11 Time-Saving Social Media Collaboration Tools

Hootsuite

More time to execute their social strategy, to create content, and to engage with customers. From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. Best for: Project management across teams.

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The marketer’s guide to reporting on social video engagement

Sprout Social

People share video with friends twice as much as any other content. You want your time and effort to go toward content that is effective for your channels and your brand. Fast reporting helps you understand what content impacts your business and strategy, and how. Video engagement metrics you need to improve content performance.

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The Best Facebook Messenger Marketing Strategies for 2023

Hootsuite

You can use Messenger marketing to send updates, special offers, and product information. Deliver content to your audience one-to-one. As mentioned above, Facebook Messenger marketing is a great way to deliver content to your audience one-to-one. This ensures that they see the content that you’re sharing.

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The 12 Top Benefits of Chatbots in 2023

Hootsuite

Major Tom uses an FAQ chatbot to start a conversation with the visitor and quickly steers them toward the desired information or next step. Here, the user gets quick information about their order and delivery time. Users don’t get important information until the very last stage—checkout—and drop off. Here’s an example.

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