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Social Media Marketing Goals and How To Achieve Them — Five Tips

Webbiquity SMM

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. These are among the key questions for marketers to ask when determining how best to reach their goals.

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4 Content Ideas for Social Media Posts to Spice up Your Channels

Ignite Social Media

Looking for some inspiring content ideas for social media to help liven up your brand channels? We know first-hand how difficult it can be to create social-first content that checks all the boxes. Humor has become a huge part of social media today, and a route that more brands are willing to incorporate into their social content mix.

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How the New Delicious Stacks Up

Social Media Marketing

In the last week, we've seen major changes from Google+ and Facebook. You can now add Delicious to that mix.You'll recall that last December , Yahoo! decided to sell Delicious, and then in April, Delicious announced it had been acquired by AVOS. This is akin to what used to be called "bundles" on Delicious.

Delicious 144
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Do Brand Characters Help or Hurt Visual Content Marketing on Facebook?

Convince & Convert

Marketers and advertisers have relied for decades on brand characters like Tony the Tiger and Mr. Clean to build brand trust and awareness through print, TV and packaging. Today, brand marketers use these same characters in visual content on Facebook in an effort to engage their target audience.

Brands 150
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How I Use Delicious | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking How I Use Delicious Written on July 28, 2009 by Justin Levy in delicious , social bookmarking , social media 9 Comments - Leave a comment! My social bookmarking platform-of-choice is Delicious. Want information on Facebook?

Delicious 113
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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 143
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How to Use Content Pillars for Your Social Media Strategy

Later

On the days when you’re feeling uninspired, having content pillars to reference can be a huge help! . Using content pillars for social media is a great way to stay organized, be consistent, and create high-quality content your audience will love. . How to Use Content Pillars for Social Media. Choose Your Content Pillars.