Sherrilynne Starkie

DECEMBER 20, 2020

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. In fact, we’re spending about a half an hour more each day consuming news content.

Marketing 367

Marketing Syndication Adwords News 367

Webbiquity SMM

SEPTEMBER 16, 2013

” Twitter Followers. The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. It is estimated that two-thirds of the Twitter fans of many celebrities and politicians are fake. ” True!

Metrics 195

Metrics Marketing Class ROI 195

Buffer Social

JUNE 26, 2023

Everyone says you should repurpose your content these days. If you haven’t given repurposing content a try yet, you really should. Repurposing content can increase engagement, save you a lot of time and energy, and gives people a chance to see your best content they may have missed the first time you posted.

Content 84

Content Remix YouTube Instagram 84

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers. Click To Tweet.

Twitter 167

Twitter Social Media Management Engagement Research 167

Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. They get too hung up in bits, bytes, pretty pictures and forget why they are creating content to begin with.

Content 163

Content Training Marketing Industry 163

Hootsuite

AUGUST 9, 2023

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. Using AI to write social posts, specifically on Twitter, also begs the question: Do AI-written captions impact engagement and reach? Does the Twitter algorithm penalize tweets written by AI?

Twitter 84

Twitter HootSuite Hashtag Analytics 84

Buffer Social

MAY 25, 2023

For the latest installment of Creators Unlocked , we speak to Josh Ho, a SaaS founder and creator – the latter a term he doesn't instinctually use, though it definitely applies. But he also hosts two podcasts, writes a newsletter, and tweets to more than 17,000 followers on Twitter.

Social Media 83

Social Media Content Newsletter How To 83

Hootsuite

MARCH 23, 2023

As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. But we wanted to find out if using AI actually impacts engagement and reach, specifically on Twitter. Does the Twitter algorithm penalize tweets written by AI? Twitter is a conversational platform.

Twitter 75

Twitter HootSuite Comparison Metrics 75

Keyhole.co

SEPTEMBER 12, 2023

While Twitter’s basic search features help you get most of the job done, gathering highly specific information requires more — Twitter’s advanced search. So, if you’re a marketer trying to analyze their competitor’s account or if you’re trying to identify new customers, you must learn how to advance search on Twitter.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Forbes Social Media

NOVEMBER 1, 2018

The inability for Twitter to make money has definitely changed since its posted four profitable quarters, following Kay Madati, Head of Content Partnerships coming onboard. His strategy of partnering with pre-existing content providers to build awareness for things users care about is paying off.

Twitter 58

Twitter Content Strategy 58

agora pulse

DECEMBER 22, 2020

Struggling to put together a social media content strategy? After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Here’s the stuff that actually matters when building a successful social media content strategy. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126

Pam Moore

JULY 13, 2020

SocialZoomFactor · How to Create Irresistible Content 10-Point Checklist. Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. Is Your Content IRRESISTIBLE? You need irresistible content. Winning! :).

eBook 78

eBook Content Findability Template 78

Jon Loomer

SEPTEMBER 10, 2015

If your website is broken up by content category and the URL is structured to include that category, it’s a great opportunity to create audiences based on that behavior. They have content about Facebook, Twitter, Pinterest and more. Or you can focus on people who read content relevant to your opt-in.

Facebook 120

Facebook URL Advertising Template 120

Buffer Social

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. What metrics are we using to calculate these top posts? Practical advice is useful for our audience.

Social Media 97

Social Media Content Meme Metrics 97

Likeable

NOVEMBER 30, 2021

that quality, social-first content is crucial to success on social media. And, to be honest, crafting a piece of good social content is pretty easy. What’s not so easy is crafting good content at scale, week after week after week, without spending a fortune in time and resources. That’s where content pillars come in.

Social Media 83

Social Media Content How To Module 83

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. What’s the goal of content marketing, anyway? Here, almost 200 marketers agree on the 15 content marketing goals every program should set and achieve: [link]. Think about it. They’re bold.

Content 139

Content Case Study Sample Samples 139

SocMed Sean

JULY 11, 2018

I’d like to get more referral traffic, but I’d rather focus on writing for my own blog, rather than giving my content away to others. Am I being selfish about my content? The idea is that if a high-quality site links to your content, Google is going to reward you with the potential for higher ranking for your content.

Content 209

Content Buy Sites Energy 209

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. What is curated content? What is curated content? This curated content definition isn’t complicated.

Curation 145

Curation HootSuite Tools Content 145

Convince & Convert

SEPTEMBER 6, 2017

Would it just be easier to quit Twitter? Not all that long ago, Twitter was a terrific way to interact with your customers, fans, and colleagues, as well as a solidly reliable method to create engagement around your own content. No doubt, Twitter remains a conversation platform for media and influencers. Click To Tweet.

Twitter 113

Twitter Consultant Social Media Management Engagement 113

Pam Moore

JULY 6, 2019

The reality is that content is the core of not only the social and digital web, but also of humans. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing.

Content 104

Content Marketing Template Templates 104

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. That’s why it’s important that you get a handle on Twitter mentions.

Twitter 145

Twitter HootSuite Notification Analytics 145

Twist Image

FEBRUARY 13, 2013

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising." " We do need a unified definition here.

Advertising 80

Advertising Adwords Publishing Guidelines 80

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy.

Analytics 72

Analytics Tools Twitter Hashtag 72

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. People are the heartbeat of Facebook, LinkedIn and Twitter. 10 Golden Rules to Benefit from the OPC (other people's content & other people's community). 10 Golden Rules to Benefit from the OPC (other people's content & other people's community).

Communities 101

Communities Brands Content Authentication 101

Later

SEPTEMBER 29, 2020

Did you know you can repurpose video content for other social channels like Facebook and Pinterest? While it’s important to create video content with a specific platform in mind, it’s totally possible (and recommended!) to repurpose your video content for multiple channels. And this is a great strategy!

Video 77

Video Content How To Instagram 77

Pixlee

APRIL 28, 2021

This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. That content can come in any form — images, videos, testimonials, or even blogs. . 98% of the content collected was also organic. .

Campaign 97

Campaign UGC Content Sports 97

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. They are definitely not the same.

Content 162

Content Training How To ROI 162

Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests.

Data 118

Data Engagement Hubspot B2B 118

Convince & Convert

OCTOBER 30, 2014

I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. But, (yes, there is always a “but”) as far as you understand, you can’t just throw the link to your content out there and wait for thousands of likes and shares at once.

Social Media 168

Social Media Content How To Hashtag 168

Convince & Convert

AUGUST 11, 2021

This basic sales tenet has not changed much since, but the role of sales and marketing has definitely moved on (for the better). Social selling is much more about sharing quality content than driving a sales angle. This blog was updated by Michelle Saunders, Director of Content. Sharing Social Media Techniques.

Training 172

Training Forums Team Curation 172

Pam Moore

DECEMBER 30, 2019

Do you feel as if you are winding down into a deep, dark black hole of content creation with little to zero return? If you answer yes to this question, you definitely are reading the right blog post today! Sometimes the desire for quantity over quality wins out over producing content that provides real value for our target audiences.

Brands 78

Brands Content Training Template 78

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B 306

B2B Influencer Platform SMS 306

Firebelly

AUGUST 23, 2012

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. I like this kind of content best, because it tells the entire story. Basically anything you can read.

Picasa 177

Picasa Content Vimeo Tourism 177

Pam Moore

JANUARY 8, 2019

All of the above require CONTENT! It's content that gives us meaning. It's content that gives us meaning. It's content that answers the question, WHY! The reality is that content is the core of not only the social and digital web but of humans. Without driving action, content marketing is all for nothing.

Content 112

Content Marketing Training Template 112

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love? So you put it together.

Communities 100

Communities Content Marketing Community building 100

Pam Moore

DECEMBER 22, 2019

All of the above require CONTENT! It's content that gives us meaning. It's content that gives us meaning. It's content that answers the question, WHY! The reality is that content is the core of not only the social and digital web but of humans. Without driving action, content marketing is all for nothing.

Content 78

Content Marketing Template Templates 78

Convince & Convert

APRIL 1, 2014

And I’m sure when you do a blog post you leverage all those channels (Twitter, Facebook, G+, Instagram, etc) to help spread the word. Most definitely! You have a bunch of social channels right? Of course you do! But do you cross promote your channel activity? An Example of Brands That Cross-Promote.

Content 168

Content Research Course Instagram 168