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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Shares also say more about whether your content is resonating with your audience than likes (try putting your posts through Rachel Karten’s shareability test ). Which reminds us: never buy followers. Trust us. )

Metrics 107
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SEO Guidelines – Four Major SEO Pitfalls to Avoid

Social Media Marketing

If you own a website, then definitely you would be using the basic SEO techniques to drive traffic to your site. Sometimes, your SEO techniques may not favor your website and your site may step down from the search engine rankings. This article will be useful for the websites that need good SEO optimization.

SEO 99
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Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC

SocMed Sean

SocMedSean - Social.Media.Sean Using SEO To Grow Traffic And Increase Enrollment In Your Massive Open Online Course Or MOOC No doubt about it…the growth of the digital space has fueled growth in online education. You feel as though it has great content. In each of these situations, the issue points to one primary problem…content.

Course 178
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How Content and SEO Teams Should Work Together

Cortex

As you grow, optimizing SEO will become more work than just one team can handle, and anyone that has separate SEO and content teams will tell you that they definitely have their hands full. As a business owner, you know the importance of creating teams to divy up the work around your store.

Team 52
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YouTube SEO: How to boost your videos’ rankings

Sprout Social

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. By learning the basics of video SEO, you can make your videos more discoverable and expand your channels’ reach. Another place to conduct video SEO research is through Google.

SEO 135
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4 SEO Writing Tips You Must Follow

Social Media Marketing

Are you looking for tips to write content for a company? Before we get into the details, you must understand the importance of SEO based writing. Without the SEO services, no company can survive in the market. The importance of SEO can never be ignored. No one will specifically search for your name and read the content.

SEO 103
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What is local SEO and how to improve your local ranking

Sprout Social

In other words, local SEO could be the key to staying relevant and growing your business. If you’re fairly new to local SEO, you might have a lot of questions and you probably won’t know where to start optimizing. This guide shows you some essential local SEO solutions and helps you understand the landscape better.

SEO 111