Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. But where does one begin?

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Strategy Content Marketing BuzzStream 226

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. Plainly put, LinkedIn marketing is the process of using LinkedIn to generate leads, make connections, improve brand awareness, foster professional relationships, share content and drive traffic to your website. Publish engaging content.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Twist Image

APRIL 12, 2012

Marketers are busy telling their clients to start producing content or suffer the wrath of becoming irrelevant. Content needs to be created for a captive audience and we may - very well - be selling a bill of goods here. Should brands act more like publishers? We're telling brands to create content. Kill the content.

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Content Vimeo Apple Curation 111

agora pulse

MAY 26, 2020

Rather than adding a link to your homepage in your Instagram bio , link to a carefully curated landing page instead. Gated content. But when your company publishes high-level content like ebooks (there’s an example!) or white papers, you’ll want to use them for lead generation. Online shopping.

Social Media 150

Social Media How To Discount Campaign 150

Writtent Blog

FEBRUARY 20, 2014

The average marketer today uses 12 different content marketing tactics. Ten years ago, only a handful of us had even heard of content marketing. You need to consistently come up with more content marketing ideas to publish even more engaging content. Audience is drowning in poor quality content these days.

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Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. Decentralized Content. Same with MLT Creative.

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Content Marketing Cost Metrics 129

SocialFish

MARCH 18, 2011

Content, Content, Content. Associations and their members create and curate astonishing amounts of content. Consequently, all associations are publishers and have unique liability exposures. Anyone can now make a video, recording, create a blog or publish a book. Media Exposures. Media Exposures.

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Insurance Activities Social Media Policies 174

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

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Module Consultant Course Campaign 100

Keyhole.co

OCTOBER 16, 2023

Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging. While some agencies emphasize content creation, others place more focus on paid ad strategy. The question is, where to start? What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. Know the difference between real value and content that is spam. The norms, language, tone of content and conversations is different. Take the time to make sure the content is relevant for the platform for which you are posting. Remove the drama.

Facebook 113

Facebook Marketing Groups Groups 113

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. Repurpose All Your Content.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Buffer Social

DECEMBER 17, 2018

More emails are being sent and more blog posts are being published on a daily basis than ever before in history. If you wait to the last minute or ignore creating a content calendar, at least for the month, your content on social media will suffer because you’re rushing everything. Sunny Lenarduzzi. Donna Moritz. Lisa Dougherty.

Social Media 110

Social Media Marketing Curata Influencer 110

Sprout Social

JULY 20, 2016

Being active goes beyond posting content. If your prospects post on LinkedIn, get in the habit of liking and replying to their content. Reply to other people’s posts and share content from sites other than you own. Publish Articles. LinkedIn has made great strides in its publishing platform, LinkedIn Pulse.

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LinkedIn Groups Groups B2B 40

Sprout Social

FEBRUARY 14, 2022

Say you’re sitting on a lot of content. Do you have specific goals tied to your content? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. What is a content marketing plan?

Content 110

Content How To Marketing Template 110

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

Social Media 140

Social Media Content Report WordPress 140

Oktopost

OCTOBER 26, 2020

Reaching these buyers on the right platform, at the right time, and with the perfect content to answer their needs is no easy feat. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms? Content publishing and optimization features.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Buffer Social

NOVEMBER 30, 2016

Even today, millions of resources continue to be published online every month. If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). — 11.

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Class Skills Social Media Marketing 40

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

NOVEMBER 5, 2012

In Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing , Lee Odden provides the definitive guide to SEO and its extension into social and content marketing for the new, more sophisticated world of search and web presence optimization.

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Review Press Release SEO Engineering 190

Convince & Convert

JUNE 12, 2013

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Beyond Simple Sharing on Corporate Social Accounts.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Sprout Social

OCTOBER 7, 2021

However, if you’re writing a technical industry white paper, using jargon is acceptable. Stock photos don’t have to be boring or have the same white faces being used over and over again. Check out companies like TONL who intentionally curate culturally diverse stock photos. Vary the visual identities you use.

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Brands Guidelines Class Company 123

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” Let’s say we’re doing this interview, and it’s going to be published on a blog.

Social Media 60

Social Media ROI B2B Metrics 60

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Is your Content Boring? So is your content boring?

Content 60

Content B2B Marketing Hubspot 60

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content 187

Content Curation Marketing SEO 187

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. We like that.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Webbiquity SMM

DECEMBER 19, 2017

Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Sprout Social

APRIL 8, 2021

Using content marketing to support each part of the sale funnel helps you close your deal easier. But where do you start and what type of content should you create for B2B content marketing? The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. Content ideation.

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B2B Content Case Study Marketing 122

ProBlogger

AUGUST 26, 2014

The only way out is to stand out by writing unforgettable content or as I like to call Massive Value Content. What is Massive Value Content? The Ultimate Cheatsheet to Create Massive Value Content on Your Blog. You sit down, compose a cool post, add a stellar image and boom – you hit Publish. Published/Pending/WIP.

Content 54

Content Case Study How To Curation 54

Convince & Convert

MARCH 11, 2015

When it comes to marketers and their content, this dynamic can get even weirder. From publishing hard-line content to making outlandish promises, the carnival barker school of content offers plenty of gimmicks that sound bold in theory but just look idiotic in practice. At the same time, I get it.

Aggregator 60

Aggregator How To Guidelines Curation 60

Convince & Convert

SEPTEMBER 15, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Types 60

Types Content Diagrams Posterous 60

Sprout Social

MAY 10, 2023

There’s as much funny meme content on Twitter as political discussions and updates. Table of Contents Why should businesses use Twitter? Use this information to create tailored content they resonate with. The platform boasts over 556 monthly active users. In this article, you’ll learn all about using Twitter for business.

Twitter 104

Twitter Hashtag Sentiment Trends 104

Convince & Convert

DECEMBER 30, 2015

From our research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish.

Diagrams 60

Diagrams Posterous Eventful Template 60