Writtent Blog

APRIL 2, 2014

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. This fact has created an interesting playing field for content-minded professionals. I’ve curated a list of resources that I can recommend without hesitation to anyone. Content Marketing Made Easy.

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Resources Content Case Study eBook 99

Socialmedia.biz

SEPTEMBER 28, 2016

The major social channels are where people discover content, build relationships with brands and even source peer recommendations. Publish a Newsletter and Promote It With Social Posts. Publishing a newsletter is a great way to cross-pollinate the two most desirable types of audiences—email subscribers and social media followers.

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Engagement Social Media Curation Newsletter 60

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. The statistics seem to indicate that the answer is no way. Change Formats.

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Screencast Content eBook Film 90

Writtent Blog

APRIL 10, 2013

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. The statistics seem to indicate that the answer is no way. Embed YouTube Videos.

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Screencast Content eBook Film 87

Ignite Social Media

APRIL 2, 2020

We recently hosted a webinar on TikTok. Part of this is due to the tricky nature of crafting content on a platform geared towards more personal and less produced content, but the company has introduced new tools to make it easier for brands to both connect with potential influencers and create challenges to get involved with fans.

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Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. Decentralized Content. Same with MLT Creative.

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Content Marketing Cost Metrics 129

SocialFish

MARCH 18, 2011

ASAE Business Services recognized the importance of social media risk management and sponsored a webinar, Managing an Association’s Social Media Risks and Coverage Exposures. The webinar offered good information but the insurance section was a little weak… so here are my thoughts. Content, Content, Content.

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Koka Sexton

DECEMBER 7, 2020

Lead generation is done through newsletters, your programs, the campaigns, paid ads, things that actually drive users onto your site or to download a piece of content. Who’s running the webinar? Content marketing. Content marketing. Think like a publisher. Your website. Event marketing. Who’s the host?

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Twenty4 Social

JULY 31, 2020

Publishing a book gives you instant credibility with the world at large. Whether you record webinars, podcast interviews, or organize a summit of business leaders, selling the recordings after the event is another way to earn passive income. Creating courses is a way to delve deeper into your expertise than a published book will allow.

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Activities Course Fashion Organization 52

Proactive Report

MARCH 31, 2014

Isn’t it enough to have your content posted on all your social accounts? When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content.

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Brands Content management systems Journal Skills 80

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Yes, digital, as in desktop publishing, is becoming a legacy system. Repurpose All Your Content.

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Crowdsourcing Curata Mobile Content management systems 131

The Social Media Hat

APRIL 13, 2017

Those who were hoping to use the website to grow visibility for an existing business never added more content. They're the kind of content success stories my friend Joe Pulizzi talks about in his book, Content Inc. Only then do you start writing the valuable content that's going to help you to develop traffic and authority.

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Review Domain Name Training Course 167

Pixlee

APRIL 18, 2022

Influencers — from nanoinfluencers and ambassadors to celebrities — are powerful for customer acquisition; they each have their own engaged, curated audiences that trust that individual’s testimonials. Publish Influencer-Led Videos on Social Media With a CTA . Yogi @wanderwithwu promotes Alo Yoga ’s week-long yoga pose challenge.

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Influencer Marketing How To Collaboration 52

Pixlee

JANUARY 18, 2022

Embrace User-Generated Content (UGC) Marketing. UGC is media created by your fans and customers, and is 50% more trusted and 35% more memorable than brand content. Pixlee allows brands to source, permission, curate, and publish UGC from social media and direct uploads to your site. Build an Online Community.

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Brands UGC How To Apparel 52

Sprout Social

SEPTEMBER 20, 2018

Brands like Headspace are a shining example of an effective organic content strategy. This type of content is less likely to get knocked by Facebook’s marketing-sensitive algorithm, too. Customer-centric content. For example, social media is the perfect place to pick your followers’ brands for future content ideas.

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Organization Social Media Strategy How To 97

Writtent Blog

DECEMBER 18, 2023

For entrepreneurs and small business owners, content marketing can seem out of reach. Although proven to be an effective way to attract prospects, generate leads, and retain customers, content marketing appears to require more time and money than you have to invest in it. The basics 1. Know thyself. Do your research. Convey emotion.

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Tips Content Press Release Marketing 98

ProBlogger

FEBRUARY 26, 2016

To be honest, the only thing I’ve seen work really well lately is if you’re actively Pinning on the site itself, curating useful and interesting things for your followers in amongst pinning your own stuff. Did you catch the webinar Darren did with Nathan earlier this week? Popular UK vlogger Jim Chapman has over 2.4

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Buffer Social

NOVEMBER 30, 2016

Even today, millions of resources continue to be published online every month. If you’d like to dig into one area in particular, here’s a quick table of contents so you can jump to the section that’s most important to you: Social media marketing classes (Nos. Content and blogging classes (25-31). — 11.

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Waxing UnLyrical

FEBRUARY 8, 2011

Talk to them, engage with them and their content and show them that you should be on that list. For example: Obvious: Share their content. If you’re sharing PR-related content, an obvious hashtag is #pr. There are some obvious and not-so-obvious ways to do this. Comment on their blog posts.

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List Class How To Comments 161

Sprout Social

JANUARY 30, 2020

For starters, SaaS marketing requires a company to create and promote content at varying levels of awareness. This translates into creating a wide range of content and marketing materials based on what your prospects know (or need to know). New content (webinars, blog posts). Let’s say you’re marketing an SEO tool.

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Strategy Marketing Case Study How To 99

Sprout Social

JANUARY 21, 2021

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t.

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Social Media Content Report WordPress 142

Buffer Social

JULY 25, 2023

Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences. Different creators approach newsletter content in different ways, but the process of starting one follows the same pattern.

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Newsletter How To Fashion Authentication 85

Waxing UnLyrical

DECEMBER 21, 2010

when I finally hit PUBLISH. As one of the first 100 or so members of Plurk and early adopter of Twitter, in fact, I found myself chuckling when I saw the recently published graph of Twitters growth [link] and placed my start date of July 22, 2007 on the timeline - I posted an image of my welcoming email from Biz Stone and crew.)

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Social Networking Class Comments Conversation 270

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. Plainly put, LinkedIn marketing is the process of using LinkedIn to generate leads, make connections, improve brand awareness, foster professional relationships, share content and drive traffic to your website. Publish engaging content.

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LinkedIn How To Marketing Newsletter 130

Oktopost

JUNE 13, 2022

We performed webinars, published reports and infographics, recorded countless podcasts, and even launched some helpful resources to get you started with employee advocacy. We explained what kinds of content work best on each social network, and the core truths that hold true regardless of channel. Second place: $50.

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Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. This is the premise of Content Rules , the new book from Ann Handley (Chief Content Officer for MarketingProfs ), and C.C.

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Content Marketing B2B Case Study 117

agora pulse

AUGUST 26, 2020

Some content is so captivating and useful that it is not limited by time. It is “evergreen content.” ” But even evergreen content needs a little refreshing now and then. Imagine your published content is a room. Likewise, it may be time to spruce up your content. What Is Evergreen Content?

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Content How To Social Media Examples 133

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

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Marketing Content eBook Joomla 60

ProBlogger

AUGUST 30, 2015

Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Look at the content that isn’t working. Stop writing that type of content. Analyze the content.

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Training Eventful Tips Analytics 20

agora pulse

MARCH 24, 2020

A hashtag is used right before a word to help categorize content on social media channels. For example, #socialmediamanagement on Twitter will help you find content specific to social media management in that channel. Your Social Media Content Marketing Checklist. Content is both simple and difficult to define.

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Social Media Social Media Management Meme Hashtag 94

Sprout Social

DECEMBER 21, 2022

These posts take the brand’s Facebook page from a simple promotional page to a content hub of vegan and vegetarian-friendly recipes. It drives more authentic customer-centric content. For example, social media is the perfect place to pick your followers’ brains for future content ideas. Determine your most popular content.

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Organization Social Media Strategy Metrics 137

Sprout Social

OCTOBER 21, 2019

Look at the content being published, and who the top content creators are. If content related to your industry seems to resonate well, it’s a good sign. However, industries like software and tech have seen a lot of success with Twitter because they can curate content and pull users into their site.

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Social Media Brands Social Networking Curation 97

agora pulse

MAY 26, 2020

Rather than adding a link to your homepage in your Instagram bio , link to a carefully curated landing page instead. Events and webinars. Gated content. But when your company publishes high-level content like ebooks (there’s an example!) Want more helpful, actionable content like this?

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Social Media How To Discount Campaign 150

Sprout Social

JULY 18, 2016

Creating and curating content is important to businesses both big and small. Content builds your voice, presence and reputation online. But it is important to create a content marketing strategy specific to your goals and audience. You cannot just throw any content out there and expect it to work with and for you.

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Strategy Content Marketing How To 40

Hootsuite

JUNE 12, 2020

Click Content Library. If a lot of viewers exit or skip to the next story, it’s a good sign your content isn’t capturing attention. Back taps, on the other hand, suggest your story shared content or info people wanted to see twice. People aren’t looking for long-form content here. Tailor content for your audience.

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Metrics Analytics Instagram How To 145

Sprout Social

MAY 28, 2020

And changing the link in to your bio can be tedious, especially if you’re publishing multiple times a day and wanting to link to different landing pages. Add any link to your website, whether it’s a blog post, a landing page or a piece of curated content you’re sharing with your audience.

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Features Instagram How To Feed 136

Writtent Blog

MAY 21, 2013

You can’t escape having a content style guide for very long. While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. What is a Content Style Guide? Even the world’s most brilliant writers can’t deliver relevant web content unless they know their audience.

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Content Tools Marketing Hubspot 96