Sherrilynne Starkie

DECEMBER 31, 2014

Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

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Sherrilynne Starkie

MARCH 14, 2018

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

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Sherrilynne Starkie

DECEMBER 7, 2020

It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Images are key in creating engaging content. Social networks are increasingly optimised to promote video content first. Content Curation. Content Management.

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Sherrilynne Starkie

JANUARY 8, 2018

Articles, website content, social media updates, email campaigns. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Video Production Social networks are increasingly optimised for video content. It also explains why each is needed and they are all used.

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Sherrilynne Starkie

JANUARY 13, 2020

Now is the time to start a content calendar and keep it going. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. It even gives you a plan using social media to promote your own stories or curated even curated content. Content Creators.

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Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. In addition, an editorial calendar will improve productivity for the whole content team.

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Sherrilynne Starkie

JUNE 2, 2013

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts. Currently he’s the director of content for Spundge*, a collaborative software platform for content creators.

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