Sprout Social

DECEMBER 14, 2022

In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers.

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Pam Moore

JANUARY 31, 2019

The challenge can be overwhelming for marketers to consistently create content that is fresh, relevant and provides real value to their audience, customers, and prospective customers. They quit creating their own content and start curating and sharing other helpful content from leaders in their industry.

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Pam Moore

APRIL 11, 2018

Creating content that inspires, connects and converts is not an easy task. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.”

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Writtent Blog

DECEMBER 21, 2023

Building a small business content strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. HubSpot is among the best at making B2B content marketing people love, and the phrase has even become their tagline.

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Convince & Convert

JANUARY 10, 2014

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. “It’s about content that is perfect for the context.”

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Socialmedia.biz

JUNE 30, 2016

Becoming a recognized influencer in your industry takes a lot of effort. Today’s thought leaders cannot be successful without smart sharing of great content published by others. Curation is essential for cementing your views, growing your audience, building relationships and expanding your message. Post by Adi Englander.

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Pam Moore

AUGUST 11, 2018

Creating content that inspires, connects and converts is not an easy task. It's even more challenging if your business is in a highly regulated industry such as healthcare, financial, insurance or government. Also, it could simply be your content is just not sexy and what some would call “boring.”

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Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

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Convince & Convert

SEPTEMBER 7, 2011

This act of finding good content and sharing it is known as content curation. Contrast this with another nugget of conventional social media marketing wisdom: that “content is king” – that the best thing that a social media marketer can do is create content that people find valuable enough to share with the world.

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Bill Hartzer

OCTOBER 10, 2023

This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

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Proactive Report

DECEMBER 16, 2011

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation.

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Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

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Social Media Content Marketing ROI 91

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Fortunately, plenty of smart folks can provide the answers: higher ed thought leaders who regularly post about what’s happening in the industry (and what it means for people like you).

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Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

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Types Social Media Microblogging Overview 145

Oktopost

JUNE 6, 2023

Clare Cavanaugh reveals how to gamify advocacy to hit your goals and maintain advocate engagement Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Being a marketing professional in a regulated industry is already a challenging task. Her approach involves a monthly meeting and two new goals.

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Ignite Social Media

NOVEMBER 11, 2019

Here we’ve curated a small list of Instagram content creators from a wide-range of industries that inspire us daily and hopefully they’ll inspire you, too! You can find loads of colorful food content on his profile that will make you re-think your boring everyday dishes. Who are your favorite Instagram content creators?

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agora pulse

JANUARY 6, 2021

Bonus Material: Free Social Content Calendar. Then look over industry or competitor hashtags and join the conversation or follow relevant accounts. For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time. Create New Content.

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Likeable

JULY 1, 2020

She adds, “It’s critical to meet ‘him’ where he consumes content and deliver on his needs through product and information. Scotch Porter is a grooming and wellness brand that sells multi-purpose beard, hair, and face care products for men. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.”

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Webbiquity SMM

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. “Traditional&# media is struggling.

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Pam Moore

JULY 9, 2018

Content marketing is becoming more challenging even for the most experienced marketers. Gone are the days of simply needing to know how to write textual content for a white paper, marketing collateral or direct mail flyer. They get too hung up in bits, bytes, pretty pictures and forget why they are creating content to begin with.

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Buffer Social

SEPTEMBER 15, 2016

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? Share on social.”

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Sprout Social

NOVEMBER 23, 2022

Tip 4: Curate content and create copy. With employees leaning on LinkedIn as their home to share content about their work and their own thought leadership, it’s the perfect place to kick off your program. And content is the key to reaching them. Creating copy for that content. Tip 1: Optimize your LinkedIn page.

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Janet Fouts

OCTOBER 9, 2014

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. 75% of the content you share every day should be about your network and their interests, not about you. What does a content calendar look like? All good right? Yes and no. Bottom line?

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The Realtime Report

NOVEMBER 19, 2021

Curating a list of influencers who actually relate to a brand’s values will have the most positive impact on a campaign, as their posts will be more authentic to their audience, and they are more likely to work with you in the first place. As the influencer marketing industry continues to prosper, brands will need to adapt with it.

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Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

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Statistics B2B Content Marketing 207

Likeable

JANUARY 4, 2022

If your New Year’s resolution is to start staying on top of industry news and learn more about social media, you’re in the right place. They’ll not only curate the industry news and trending topics you need to know, but they’ll give you tips and strategies when it comes to planning your social media content as well.

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Social Media Network Marketing

FEBRUARY 29, 2024

With its visually-driven interface and engaging features, it has captured the attention of millions, making it a powerhouse for content creators, businesses, and influencers alike. Know Your Audience : Dive deep into your audience demographics, preferences, and behaviors to tailor your content for maximum engagement.

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Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

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Pam Moore

JANUARY 23, 2019

If you are new to content marketing, digital marketing or social media you may have heard the term “evergreen marketing” by the experts and not been certain what it is or why you need it. Evergreen content is foundational to helping your ideal client and audience solve their smallest and biggest problems.

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Oktopost

FEBRUARY 19, 2024

With the combination of the right content, enthusiastic participation from advocates, and a killer strategy, you can easily increase your reach , humanize your brand , and ultimately , turn more of your followers into MQLs. When are advocates posting content? Which content gets the most engagement? Short answer–yes.

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Janet Fouts

MARCH 16, 2014

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content? Who will create it?

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Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. And don’t forget about social listening.

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The Social Media Hat

AUGUST 29, 2016

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. What Sort of Content Should You Be Looking For? The way you do that is by sharing content people want to see.

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Sprout Social

FEBRUARY 7, 2023

According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. In the face of limited resources, changing algorithms and congested feeds, an advocacy program is a company’s greatest asset to amplify content, increase ROI and recruit top talent.

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Sprout Social

SEPTEMBER 24, 2020

While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. While it varies from industry to industry, most would agree that you want to present a professional page that clearly communicates your company’s values, interests and information.

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Convince & Convert

NOVEMBER 10, 2014

Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too. Sure, it’s nice when people land on your site because the title intrigued them, but you do not want to base your entire content strategy on the curiosity factor.

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Ignite Social Media

JULY 7, 2021

For every social media platform, evolving to keep up with audiences and competitors is a part of the industry. This trend, when combined with content that’s valuable and high quality, was great at driving engagement. Content has to clearly provide value so that the 2-5% who are delivered your posts feel the need to connect with it.

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