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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Many marketers make the mistake of jumping straight to the content creation process. Look at how the hair color brand, Paradyes, has curated its Instagram bio. Create Content Pillars. How can you do that?

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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Heyday – Chat & FAQ Automation. Dealing with FAQs like store hours, order tracking, and more can take valuable time away from your customer support team. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. Pinterest – Product Curation. Shopify stars: 5.0.

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Threads: Everything You Need to Know

BeingOptimist

You can share your content with a select group of people, and you can even set your feed to be visible to only you. FAQs How is Threads different to Twitter? The audience reach is restricted to a curated group, and it heavily depends on Instagram features. Who Might Find It Useful ? Third-party integrations are also limited.

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AI won’t replace social teams: Here’s why

Sprout Social

You need to make sure what’s happening on your social channels is human-fed and human-curated. When it comes to content creation, tapping AI for initial ideas can spark creativity when you’re in a rut. Speeding up content production opens up more time to dedicate to strategic priorities. You’re going to be steering the ship.

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Does Your Content Neglect the Middle of the Marketing Funnel?

Writtent Blog

When creating a content strategy, understanding the marketing funnel is your number one priority. Before we take a look at where most content marketers lose the bulk of their qualified leads, let’s take a look at the anatomy of a marketing funnel. Content for leads who are ready to buy. Creating Content with Confidence.

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21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Here are the very best: 1.

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17 Ways to Recycle Content and Triple Its Lifespan

Writtent Blog

Can a company ever have too much branded content ? In spite of the fact that corporate spend on content marketing will exceed $118.4 Getting the most mileage possible out of custom content is a true challenge professionals are facing every day. Start a File of FAQ. Here are 17 ways we’ve found that really work: 1.