Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. And the more time they dedicate to developing ideas, the less they have for other vital tasks — like creating high-quality content and measuring the results. We’re only as good as our content,” she insists. That’s a massive chunk of their workload.

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Content iPhone Sports Remix 130

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Disappearing content apps. Social curation and bookmarking sites. Video sharing.

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Types Social Media Microblogging Overview 145

Bill Hartzer

OCTOBER 10, 2023

This move grants brands unprecedented transparency regarding their content placements on Reels, a content-rich format that demands advanced technology and AI for comprehensive measurement. The goal is to empower all brands to curate the most fitting advertising environments for their target audiences.

Instagram 164

Instagram Brands Collaboration Facebook 164

Pixlee

OCTOBER 10, 2018

There’s no reason why hotel brands can’t excel in this space by showcasing their extensive knowledge of local culture through robust curated experiences. Most brands already offer curated experiences to guests, but marketing these suggestions with User-Generated Content can make them more visible, attractive, and trustworthy.

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Hotels Curation UGC Brands 64

Webbiquity SMM

AUGUST 17, 2011

Several great new features were recently added to the B2B Marketing Zone and Social Media Informer by co-founder Tony Karrer. Both of these sites bring together content from leading experts and companies like Brian Carroll , Paul Dunay , Ambal Balakrishnan , Harry Hoover , Gini Dietrich –really too many to list.

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B2B Features Social Media Aggregator 155

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. Paul Haskell, Omaha Steaks @phaskell.

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Curation Web 2.0 Case Study Social Media 139

Buffer Social

JANUARY 18, 2023

Behind every incredible creator is an army of tools — and even people — to support every stage of content creation. In this article, we’ll walk you through some of these tools and how they can support your content creation journey. Instead, it shares a curated answer in the format you request.

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Process Tools Content Price 109

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo!

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Aggregator Paper.li B2B Content 187

Sprout Social

FEBRUARY 6, 2023

Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. Compared to other forms of media, putting out content is simpler, doesn’t involve formalities and is more cost efficient. And don’t forget about social listening.

Features 100

Features Social Media Curation Geotagging 100

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content.

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Research Google Newsletter Curation 77

Waxing UnLyrical

AUGUST 28, 2018

To learn how to better tell your brand’s narrative, here are four tips for curating stories in the modern media age: 1. When crafting your story, set the stage by providing the most compelling and vital information upfront but leave room for curiosity. Set the stage. Draw readers in using imagery, analogy and emotion.

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Press Release Case Study Curation Consultant 262

Ignite Social Media

AUGUST 30, 2022

here’s some information to consider before your brand joins the quickly growing platform. As a result, the only way for users to see a brand’s content is by friending them. People don’t want to see brands on an app where they are seeking unfiltered content from their friends. Cosmetics joining the 2.93 What is BeReal?

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Review Brands Authentication Notification 176

Convince & Convert

SEPTEMBER 24, 2013

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. The one thing that hasn’t changed, though, is the static nature of the content we create.

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Reputation Content Curation Storify 143

VEED Grow

AUGUST 13, 2020

In this blog post, you learn: What onboarding videos are and why they are important The 3 main types of onboarding videos Ways to effectively use onboarding videos 5 examples of onboarding videos that rock Here we go! So naturally, your new hire should already have the right content to educate themselves on what’s expected of them, right?

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Examples Video Tips Process 52

Convince & Convert

NOVEMBER 30, 2023

For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one. Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy. It always helps a brand look more relatable and trustworthy!

Advertising 105

Advertising Social Media Strategy Tools 105

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

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Statistics B2B Content Marketing 207

Social Media Strategies Summit

JUNE 3, 2021

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Panelist Anna Vacchi Hill , Senior Public Information Officer and Social Media Manager at the City of San Diego, developed the city’s first social media policy and has been consistently growing its audience on Instagram.

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Engagement Communities Video Tourism 149

Sprout Social

JANUARY 9, 2024

Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey. What content wows our audience? What is social media personalization and why are marketers prioritizing it?

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Social Media Sentiment Data Team 124

Hootsuite

MAY 3, 2022

AI-powered content creation: You’ve definitely heard about it, but should you use it? Whether you’re a one-person shop or you have a full marketing team, keeping up with your brand’s content creation needs is always a challenge. From social content to emails to blog posts to sales pages, digital marketing just requires So.

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Social Media Management Tools Social Media Content 96

Pixlee

DECEMBER 5, 2019

Android’s Google Lens is a good example of marker-based AR in practice. Location-based AR consolidates data from a device’s GPS, digital compass, and accelerometer to provide ‘smart’ information about the user’s surroundings. For example, Ikea’s mobile app allows customers to superimpose products into their homes. .

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UGC Content GPS Avatar 69

Sprout Social

FEBRUARY 7, 2023

While many advocacy programs are informal side projects, sophisticated brands will find ways to formalize and evolve them through dedicated staff, tools, processes and employee training. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Buy 93

Buy Curation Statistics Survey 93

Koka Sexton

FEBRUARY 16, 2023

Create a schedule: Determine how often you will send emails and what type of content you will include. Monthly educational content? Personalize the content: No one likes to receive generic, impersonal messages. The newsletter can help keep potential clients engaged and informed about your business and its offerings.

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Campaign Engagement Case Study Newsletter 78

Sprout Social

APRIL 3, 2024

For example, the 2023 Global Industry Report: QSR Index shows the UK is a global leader in influencing marketing for quick service restaurant brands. Influencers, brands and agencies must disclose when social media content is used as advertising through explicit labels such as #Ad. The TLDR version? M TikTok: 210.8K

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Fashion Influencer Ensembli Instagram 96

Proactive Report

NOVEMBER 21, 2023

As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation. Whether through podcasts, live streams, or curated social media feeds, the options are vast—and so are the considerations when evaluating their credibility. Today, half of U.S.

News 52

News Platform Flipboard Journal 52

Hootsuite

APRIL 17, 2024

On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The Following tab is pretty straightforward—it delivers content from accounts you follow in chronological order. The For You tab, though, offers a mix of content from your friends as well as recommended users.

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HootSuite Feed Feedly Instagram 82

The Way of the Web

OCTOBER 9, 2011

How curation changes our lives: I recently went down to the war museum at Duxford for the second time this year to celebrate a family event with my parents and my son. Almost subsconsciously, every time I took a picture of a vehicle on display, I also snapped the information beside it about the model and historical information.

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Curation Flickr Storify Findability 49

Ignite Social Media

JULY 5, 2023

For example, creating a strong presence for an HR executive who is hungry to engage with an online community can be much more valuable than trying to force a strategy on a shy finance executive who already has an overpacked schedule. For example, starting with a “crawl” might be just setting up and optimizing a social media account.

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Social Media How To Authentication Embedding 91

agora pulse

MARCH 25, 2020

1 thing you need to do is pause all scheduled content and take a step back to assess the situation. Understand all sides, and gather all the information possible, so you have a holistic view of the issue at hand. Check and potentially pause any scheduled content. What Social Media Managers Need to Do First in a Crisis.

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Social Media Social Media Management Issues Team 199

Sprout Social

AUGUST 26, 2021

While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform. How to find this information: When customers want you to know something, they won’t hesitate to tag or mention your brand.

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Research Social Media Airlines Marketing 144

Writtent Blog

MAY 20, 2014

Content marketing — like any other type of online marketing — is continually changing and evolving. Meaning, if your content campaign today looks just like it did in ‘07, then it isn’t as effective as it was in 2007. Social media marketing is the most popular content promotion tactic by a mile. Image source.

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Trends Content Marketing Curation 95

Writtent Blog

APRIL 5, 2013

Content curation is a lot about being useful and serving as an inspiration to you all! Let’s find out what has been written this week by the marketing industry leaders in order to use this information for our business advantage in the nearest future. Transform Your Team into Epic Content Creators: 6 Steps.

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News Team Content Marketing 80

Buffer Social

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. We will just repurpose our content from Instagram Reels onto YouTube Shorts.

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Small Business Social Media Strategy Authentication 113

Later

FEBRUARY 14, 2020

Instagram branded content tools may seem like a feature only mega-brands use, but trust us, it can be a real asset to your strategy, regardless of your following! . Ready to find out how to set up Instagram branded content tools for your business? What are Instagram Branded Content Tools? . We’ve got you covered!

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Instagram Tools Brands Content 60

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

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Comparison SEO Curation Domain Name 145

Sprout Social

JANUARY 19, 2023

Concerns about circulation of false information and promotion of hate speech just scratch the surface off issues facing the metaverse. Along with traditional personal data like addresses and names, the metaverse will also collect new information like biometrics and voice recordings.

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Brands Avatar How To Privacy 117

Socialmedia.biz

APRIL 29, 2019

If you want to be a successful social media manager, there are certain skills you will pick up through certification but you have to go way beyond simply creating social media pages and posting content. To prevent content from becoming boring or repetitive, you must constantly come up with fresh, innovative ideas. Content curation.

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Social Media Management Skills Social Media Curation 125