Small Business Mavericks

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Is Content Curation The Future Of Marketing?

Small Business Mavericks

One marketing concept that has caught on and become very popular in the last couple of years is the idea of content curation. There are several content curation platforms online that make this easy for the average small business owner to accomplish. I personally think that online content curation is somewhat overrated.

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LinkedIn and Content Marketing Work Well Together

Small Business Mavericks

It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” Compose content for distribution — prepare your work, consider your audience, and be creative. Content Marketing Builds Online Authority.

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Optimizing Twitter For Paper.li

Small Business Mavericks

It’s a new social curation tool that allows anyone to start their own online newspaper, except that the “news&# one prints isn’t original content. does is take links sent out through Twitter and curates them into one news source according to the publisher’s preferences. Have you heard of Paper.li ?

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Is Your Blog On LinkedIn?

Small Business Mavericks

Even if you do a lot of curating, as this blog often will do, it’s good. Curated content is filtered and trusted, and the commentary adds insight to the original source. You invest time and money into the content on your blog. Hopefully, that content is something your target audience wants to read.

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Content Creation Vs. Content Curation

Small Business Mavericks

Should you create your own content or become a curator of content, a practice that involves pulling together resources from various places around the web and various authors that are all about one single topic related to your niche. Content creation takes more time and costs more money – unless you do it yourself.

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The Best Kind Of Content Curation Is …

Small Business Mavericks

Content curation has become a popular way for bloggers and online marketers to create new content for their audiences. One reason it has become so popular is that it doesn’t take as long to compile a list of links on a particular topic and add those to a blog post as it does to create new, original content.

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Is Content Curation Profitable?

Small Business Mavericks

If you’ve been markting online for a while, then you likely know a little bit about content creation. Even if you aren’t sure about the practical strategy aspect of content marketing, you know you should be doing it. But what about content curation? Is there any value in curating the content of others?