Sherrilynne Starkie

article thumbnail

Five content marketing tricks of a great social media consultant

Sherrilynne Starkie

Here’s five content marketing tricks to improve content marketing initiatives. As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Trick 2: Repurpose content. Luckily there many automation tools for content discovery.

article thumbnail

Content demand: how to cope

Sherrilynne Starkie

Do you struggle to keep up with the demand for quality content? To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually.

Content 282
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Content curation on the rise | Sherrilynne Starkie

Sherrilynne Starkie

(..)

Curation 297
article thumbnail

Instagram launches @shop profile

Sherrilynne Starkie

Instagram launched a new @shop account to curate shoppable posts earlier this week. Content featured on this account will be 100 per cent community-trends driven and is supposed to be as a real-time indicator of what’s new and cool.

Instagram 150
article thumbnail

How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Content development such as BuzzSumo, Hemmingway, Grammarly, EverNote, Snappa, UnSplash, Canva, etc.

article thumbnail

February 17: This week in social media

Sherrilynne Starkie

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. Related articles. 17 essential social media guidelines to follow. How do you use lists? How Can Lists be a Utility for Your Blog? | via @listly.

article thumbnail

Why your social media isn’t working

Sherrilynne Starkie

It meant no promoted content, a limited use of stories and no analytics. The combined solution included influencer outreach and content curation. The answer was to adjust calls to action in Facebook content and put in place a targeted ad campaign. It turns out a personal profile had been set up.