Direct Marketing Observations
AUGUST 9, 2012
Others are getting my good content. Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. No longer is average content acceptable. Sometimes it sucks.
Direct Marketing Observations
MARCH 17, 2015
Content curation tools are great. No really, they are, except all they do is pull the content in and that really is just half the battle. Brands can and will measure its effectiveness, they fish where the fish are, and every day they push out more content. The world of the content marketer resets every day to square one.
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Direct Marketing Observations
FEBRUARY 17, 2011
. . . . . . . . Creation, curation and aggregation. I don’t dispute blog posts like this Why Content Curation Is Here to Stay. What I have a problem with is the type of content creation we run across when doing brand monitoring work for clients. We all probably fall into one of those categories. I get that.
Direct Marketing Observations
NOVEMBER 20, 2013
One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. It’s everywhere and sometimes it doesn’t matter what RSS feeds ot Flip Boards or whatever you use to find it, it can slip through the cracks.
Direct Marketing Observations
APRIL 28, 2011
There are too many places to find content, curate content, share content and consume content. I admit I have some sort of Social Media ADD but it’s not my fault. I blame it on the emergence of multi-platform, multi-channel and multi-device access to me, to you and to them.
Direct Marketing Observations
FEBRUARY 23, 2011
What this will get people to do possibly, is change the nature of the online relationships they have, they make, and that they curate. It may in fact increase the value of content created and networks joined, as well as the volume and frequency of participation. So this begs the question, Will this increase the noise or the signal?
Direct Marketing Observations
SEPTEMBER 30, 2011
When what is really necessary is a lot of OFF page SEO work, a lot of content creation, content curation , and content consumption and commenting. You have to be proactive in this new digital paradigm. You can’t wait for it to happen or you’re done. Back to the hoops analogy.
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