Automation in Public Relations Measurement: Yea/Nay?
Waxing UnLyrical
NOVEMBER 18, 2010
Another method that Ive been impressed by is Gary Kings "Nonparametric Content Analysis" (its what powers Crimson Hexagon). It requires that researchers identify the types of categories and themes that they want to track to start, and they feed the model examples of that content (e.g., stories, blog posts, etc.).
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