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13 key tools for your influencer marketing campaigns

Audiense

You are able to define your target audiences through the Audiense platform or import audiences from other active listening tools such as Crimson Hexagon or Pulsar into the Audiense platform to successfully achieve stage 1! Answering these questions will not only inform your strategy but ease the selection process significantly.

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How to Sell Smarter Using Social Insights

Convince & Convert

During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. A great example of a company that did just that is Coca-Cola. This rich source of information comes in handy when you’re looking to generate Word of Mouth about your brand.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: Hashtag – Hashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. View more influential people sharing out your content.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

If you’re going to use an automated tool for alerting you to negative posts, make sure to ask potential vendors for specific information about their false alarm rates (e.g., That’s very useful for SEO, but I can’t imagine that this level of detail would ever be sufficient to inform a marketing or communications strategy.